if blog | What will you learn from social? | immediate future

4 points for a marketer to consider before venturing into Google+

Before hastily setting up a Google+ page for your business, you need to step back and consider whether there is any value in joining the early adopters. We pulled together 4 points to help you evaluate whether it is worth your company embracing Google+: 1. Objective – Are you targeting your Google+ to generate awareness…

November 10, 2011

Measuring the Emotional Intelligence of community management: Part II

We’ve taken the three most engaged Facebook pages and for the past week we’ve been watching to see just how much emotion plays a part in their community management. In Part I of this series we laid out our measurement criteria; in Part II we put it to the test. According to SocialBaker’s latest report,…

October 14, 2011

Q&A: RiotRemedy founder, Heather Taylor, talks community management

In 2004 social networks were a groundbreaking channel for brands to self-publicise and broadcast their news. Today, the dynamic between brands and their customers has shifted. Customers want brands to talk with and not just at them. According to Heather Taylor, founder of online community, RiotRemedy, today’s brands need to talk with and not at…

September 23, 2011

Why branded social media estates are like Pokémon: Qwikster vs. Jason Castillo

Netflix have learnt the hard way that social media can’t be a last minute consideration when it comes to a rebrand. Marketing has to be fully integrated with social media planning. On demand video service Netflix struck upon the name Qwikster for its DVD side of the business, you can find its official web holding…

September 21, 2011

Three reasons businesses fail to manage a social media crisis

Threee things we can learn from the world’s leading social businesses about how to avoid a social media crisis.

September 9, 2011