Are Google+ branded pages only for Muppets?

Since Google’s  announcement, there has been an enthusiastic response to Google+ branded pages. Generally the Over 600 news articles on Google+ branded pages applause has been loud and energetic, with over 600 news articles and innumerable blog posts. The positive response has proved interesting. After all, previously there has been some less than flattering rumours…

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Jettison the social media jargon?

If you’re in the industry, you’d be lying if you didn’t shudder when a choice nugget of social media consultancy newspeak pops out of your mouth, or a colleague’s. It’s like an involuntary spasm, and you feel like you need a shower after it’s come out. Is social media jargon now endemic in the industry?…

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A turning point for Twitter marketing?

  This week, in a move that Brian Solis entitled the ‘Mad Men Moment’, Twitter introduced the latest addition to the Promoted products family. So what prompted the dramatic headline? Well the latest version of the promoted tweet will appear in the timeline of users that are not already following your brand. And why is…

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