if blog | What will you learn from social? | immediate future

Valentine’s data crunch: the social low-down on this year’s trends

The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance or seasoned frugality? Champers…

February 14, 2013

Standard blog post

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February 13, 2013

Top UK Universities in Social Media

I recently read a blog post that ranked universities in the US on how well they were engaging with social media. I thought it might be interesting to look at how our UK establishments were shaping up alongside them. Traditionally speaking, social media is not something associated with red brick universities. Although UK universities…

February 13, 2013

Buy it with a #Hashtag!

Have you ever tweeted about wanting a new bag, or the latest bit of gadgetry, or pined over a pretty bit of jewellery? Well now if you tweet about it you may very well be able to own it with Twitter’s new partnership with American Express. Twitter…

February 12, 2013

3 ways to lift your social media policy off the page

According to our research on social media law, 81% of UK businesses have a social media policy in place. In my experience though, it isn’t enough to just have a policy. You need to lift the details off the page and make them part of the company ethos and culture. Social media is accessible to…

February 12, 2013

Treading the fine line between social media success and failure

For most digital marketers nowadays, running and managing social media campaigns is an everyday task. In general, there’s less nervousness around kicking off social media promotions, simply because we’re used to it. Nonchalance, however, is a dangerous state to fall into when it comes to social. This is why I want to share this infographic…

February 11, 2013

The Cornerstones of a Good Social Media Crisis Policy

Social media crises are not as rare as you think. And, as with HMV and Tesco, it’s often the biggest brands that struggle to mitigate the risk. Mistakes are easy to make: you only have to look at Tesco during the middle of the horse burger scandal when they allowed a pre-scheduled tweet to be…

February 11, 2013

Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week: Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full feed from the desktop version of the app.…

February 8, 2013

Should we take Google Plus seriously?

A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to work hard on making one, comprehensive social engine.…

February 8, 2013