Could checking social media at work soon be illegal?

Employers have tightened up rules over the use of social media in the workplace, in fear of employees spending their days glued to Facebook or Twitter and ignoring their daily work. Whilst this is commonplace, could using social media at work soon be illegal? According to Stephanie Green and Christine Neylon O’Brien, two professors at…

Read More

Will visual content drive social media in 2013?

As the year draws to a close the inevitable lists of the best and worst moments begin to appear. But what about social media’s biggest successes this year? Econsultancy have published what they think are the 10 greatest social media campaigns from 2012. Looking back at what makes these campaigns so successful can help us…

Read More

Ten tips for effective content planning

Ever asked yourself why content marketing is like a tube of Pringles? Because once you pop, you just can’t stop. Sites, mobile optimised sites, social platforms, blogs, all craving fresh content and stagnating in static copy until the next fix arrives. But what does that next fix of content look like? A knee-jerk reaction to…

Read More

3 benefits of using LinkedIn for B2B lead generation

The use of social media in business brings financially tangible and statistically measurable benefits. LinkedIn is a great social media platform that enables companies to generate high quality leads in a cost-effective and highly targeted way. Here’s some thoughts on the benefits of using LinkedIn: 1. Variety – Access to Niche Industries Having 187 million…

Read More

Facebook revolutionises photos with new Photo Sync

Ever since Facebook introduced photo tagging all those years ago, it’s been an integral part of our social media experience. Whether it’s photos from a night out, a day trip, or posing in front of a mirror, 300 million of them are uploaded to Facebook every day. And now it’s going to be easier than…

Read More

Get social, watch some TV…

One of the biggest trends in social media this year has been its integration with television. Not only are broadcasters using social media to encourage viewers to discuss their programmes but brands are increasingly getting in on the action. The fact that many people now watch television with 2 screens is allowing brands to build…

Read More

What do CEOs think of social media? (infographic)

There were some really interesting insights from IBM’s 2012 global CEO study which were released this week… When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer interaction method, whilst collectively predicting a 256% increase in social media for the…

Read More