Where’s your +1 for the Google search party?

You may have seen news of Google’s latest attempt to introduce social recommendations to its platform. +1  (US only service at the moment) allows people to up vote any website they like; this can then be seen by their social connections on Google in much the same fashion as you might like a friend’s post…

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No such thing as bad press?

Search is a hot topic at the moment. With innovations in mobile and local search and the impact of real time mentions and social media, the competition for the much sought over front page position is hotting up. For some, the temptation may be to take advantage of one (some) of the many free press…

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Social media monitoring, the questions to ask

As a social media agency, monitoring tools have become a valuable component in our toolkit. With a plethora of new tools hitting the market, staying on top of the latest technology and understanding their differentiating factors is a challenge – so here are a few of the questions we think that you need to ask.…

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Social search has everyone’s attention, well nearly

Social search was the key topic across the big search conference of the year, Search Engine Strategies (SES London). And of course, I wasn’t any the less effusive on the subject. After all we have just launched our social search report where we demonstrate how essential search is to the evolution of social and SEO.…

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Omniscient, Omnipotent, Omnipresent: Fear Google

I came across an infographic entitled, ‘Fear Google’, yesterday. I first spotted it on imjustcreative, who in turn credited the source as onlineschools.org. Using bold red colours and imagery of a laughing devil, the infographic warns of the power of analytics and user data. Step by step, it takes you on a journey through the…

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Search gets social: Recommendations for brands

What does a consumer see when they type your brand into a search engine? And where else are people searching for your brand? As the net becomes more attuned to social conversations, the line between social and search is becoming increasingly blurred. Conversations on social media platforms are informing search engine enquiries. Content generated on…

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Are dashboards symptomatic of an unhealthy obsession with numbers?

Gone are the days of fluffy explanations. Marketing and communications professionals are increasingly expected to provide measurements, metrics and real time data. Whether it is to interrogate a campaign, set benchmarks or justify investment, the numbers count. Social media is no different, and it’s not short on numbers. From Facebook fans (recently valued at $138…

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