How social media is changing the Christmas wish list

Online shopping is making present buying a breeze for those of us that don’t want to brave the busy shops this Christmas. But is social media changing the way we buy? Are we becoming more and more influenced by our peers on social platforms such as Facebook and Twitter? More and more retailers have recognised…

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My social media journey of discovery

By Kate Eglinton Last summer whilst researching graduate positions in communications and public relations, I was drawn in by the social media buzz that has taken the PR industry by storm in recent years.  Social media seemed to be big business. With my curiosity piqued and a brand new Twitter profile, I decided to take…

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Is social media now reflecting last minute gift panic?

  The immediate future dashboard has been tracking festive online activity in order to bring you some irrefutable predictions* and scientifically proven* observations for Christmas 2010. Earlier we found that while ‘presents for men’ was the top search on Google Insights, ‘gifts for women’ was a breakthrough search. As we get closer to the actual…

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Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out a Facebook wish list.  Even Angry Birds is jingling with their…

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Buses, socks and online Christmas shopping trends

Did you know that… 1 in 3 men wait until Christmas Eve to finish their shopping. 56% of Americans sing holiday carols to their pets. And 17% of people who Christmas shop via mobile, will be doing it on the bus. This is the social shopping Christmas story … Buses, socks and online Christmas shopping…

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All I want for Xmas is my two favourite blogs

It’s that time of year again: lists, retrospectives, best ofs, highs and lows. Take twelve months of experience and package it up into a pithy blog post or a commemorative special issue. I am, frankly, powerless to resist. My list of the top ten albums of 2010 has been under construction for quite some time…

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Great e-commerce product pages; how social are they?

Recently, Econsultancy published a piece on ten great e-commerce product pages. Following our research into the social shopping explosion we wanted to find out exactly how ‘social’ some of these retailers are. All of which will be popular destinations for consumers this Christmas. We’ve judged these ground-breaking online retailers on the following criteria: • Do…

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