if blog | What will you learn from social? | immediate future

So, what has Apple got?

Surely it can’t just be about the products. There are many other consumer electronics companies with great design and rich features. So what makes hundreds of people – probably take a day holiday from work – stand in a queue for hours just for a new phone? I have been a vocal advocate of all things…

June 28, 2010

Everybody wants to rule the world

Once every four years the whole country goes a bit crazy for a few months. Flags get attached to cars, people with little or no interest in football suddenly get wrapped up in pub debates about who exactly should be England’s third-choice goalkeeper, and businesses the length and breadth of the country rack their brains…

May 11, 2010

Chatroulette – a step too far?

As we all know, for some time now, media-savvy companies have been taking full advantage of YouTube, Facebook and Twitter, for a combination of brand-building, direct sales, customer service and PR. This has left us all wondering what will be the next big ‘thing’. Could it be the controversial Chatroulette? For those of you…

April 29, 2010

Has Google lost its buzz??

Times they are a changin’, or so it seems. The powerhouse of the internet that is Google has a pretender to its crown. Facebook has managed to gain a level of momentum that could well see it take over as the most influential company on the web. It is the strength of the relationship that…

April 22, 2010