The rise of online influence: Part I

This is a two-part series exploring online influencers and their role in social media marketing. Part I looks at the reasons why a brand should focus on wooing influencers over journalists; Part II defines ways of identifying and measuring their influence. Traditional PR vs social media marketing Traditional media are longstanding powerhouses – politicians and…

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A model for social business monitoring

Social media knows no boundaries. Understanding what customers are saying in the social web has value for multiple parts of a business – not just marketing. Breaking down internal silos and sharing social insight is still a challenge for many. A recent piece of research from Dell/Forrester Consulting showed that very few customer services, sales…

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Measuring your online community. Does size matter?

The importance of online communities is evident to many brands. What isn’t so obvious is how you set objectives for the community and, then, how you develop a framework to measure this. What you measure depends on what you have set out to achieve. If awareness is the objective, then size does matter – the…

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Avoiding Facebook community f*ck ups. 5 moderation tips

Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform:  posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are higher – and it’s important…

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Most respected Social media agency

Hot on the heels of being included in Econsultancy’s top ten recommended social media agencies, we have made it into the Reputation Online listing. And more importantly into the top 5 ‘most respected agencies’ and ‘ones to watch’.   Thanks to all those that voted for us and congratulations to others on the list. Sadly…

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What is Online Reputation Management: Part I

This is the first in a three-part series of posts exploring what is online reputation management? Part I looks at crisis management in the age of social media. The crisis management model is under threat. Robust plans that once cut the mustard with traditional media are struggling to control and contain the spread of online…

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Slideshare: 8 tips for online crisis management

Check out this great slideshare about online reputation management presented to the Online Marketing Show 2011.
It’s focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.

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