Specific Media and Justin Timberlake are desperately trying to breathe life back into the social media platform. The new owners have massive plans for the site as a 29-page investment pitch for MySpace’s parent company, Interactive Media Holdings revealed. The leaked document shows that the company’s plan is to reincarnate MySpace as a rival to music streaming…
Read MoreI’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing and re-writing job descriptions. I…
Read MoreRecently I’ve been having a lot of conversations with people about their social media monitoring pain points and challenges. Everyone knows and has been told many times about the opportunities offered by scanning the social media space for golden nuggets of information about your brand or company. And yes, it’s true – it can be…
Read MoreEarlier this year Econsultancy surveyed e-commerce and e-business professionals to understand if and how they were using mobile as part of their multichannel experience. The survey revealed that 74% of companies had developed a mobile optimised website, 29% had developed a tablet-optimised website; and nearly half were seeing more than 10% of their website traffic…
Read MoreGiven that 66% of UK professionals are now on LinkedIn, the platform offers considerable B2B marketing opportunities to companies. There are numerous ways firms can benefit from LinkedIn, one of which is participation in group discussions. Good questions provoke lively exchange of views and promote the public profile of the initiator of the discussion. But…
Read MoreLove these to bits, always great encouragement for B2B marketers. Especially when they are about 6 foot long!
B2B social media is handled by the PR department in the main, most do it to create awareness and the shock that more use Facebook (80%) than Twitter (78%) Have a little look below…
The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns. Fashion outlet ASOS has launched an interactive campaign. Users will be able to click-to-purchase from within the video.…
Read MoreWe were delighted to read the news this morning that David Cameron and his team at number 10 are trialing an application which will pull real-time data from social media and other sources to aid with decision making. The application will give the PM an at-a-glance view of how the country feels about him and…
Read MoreUnless you have a social newsroom churning away in the background, keeping your site and social estates replenished with fresh content is no mean feat. And with real-time social media platforms such as Twitter churning out a record 32 million tweets in the space of 24 hours during US Election day, it’s easy to see…
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