Social Commerce – converting conversation into commerce

Last week I attended a pretty insightful WOMMA UK talk where Dr. Paul Marsden presented his latest thinking on The Rise of Social Commerce: Converting Conversations to Commerce. For those of you that don’t know him, Marsden is a renowned digital marketer, author and social psychologist.  He is editor of Social Commerce Today, managing editor of…

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Is social media a name-changing game?

A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like Facebook. As a university student looking for a placement for my third year, I found myself doing some housekeeping, but there was nothing I…

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Places places everywhere?

So it’s official.  Facebook has moved into the location-sharing space in the UK.  At the time of writing there are already 150 million Places users at this stage across Japan, UK and US. Everyone is probably familiar with what Facebook Places is, but just to recap.  It’s a mobile app allowing users to alert friends…

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Holy social media Batman

The Pope is here in the UK today, but where is he in social media land? I thought I would do a quick check on some of the big networks and see what kind of presence the Holy Father has.One quick search and we can see he is all over the place, or is he?…

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Is Twitter Growing Up?

Mashable have just written about the facebookification of twitter. We’d been having the same conversation in our office. With the launch of the new Twitter coming out of nowhere and then building into a frenzy of energy, the introduction to the next generation of twitter has been a hot talking point this morning – and…

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I spy with my little eye…

With rumours of a Facebook “stalker button” circulating right now, once again questions are being raised on the necessity and safety of a button which effectively lets you monitor individual’s online movements without their permission. The fear of a Big Brother style entity has invaded the public consciousness for decades now and as we move…

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Wayne Rooney and social media – we love a bit of Twossip

Another weekend, another football sex scandal splashed all over the front of the Sunday tabloids. This time it’s the turn of Wayne Rooney who allegedly paid for sex with a prostitute whilst his wife Coleen was pregnant. Whatever the truth behind the allegations, the social media world has been revelling in the news since it first…

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