Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out a Facebook wish list.  Even Angry Birds is jingling with their…

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Buses, socks and online Christmas shopping trends

Did you know that… 1 in 3 men wait until Christmas Eve to finish their shopping. 56% of Americans sing holiday carols to their pets. And 17% of people who Christmas shop via mobile, will be doing it on the bus. This is the social shopping Christmas story … Buses, socks and online Christmas shopping…

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All I want for Xmas is my two favourite blogs

It’s that time of year again: lists, retrospectives, best ofs, highs and lows. Take twelve months of experience and package it up into a pithy blog post or a commemorative special issue. I am, frankly, powerless to resist. My list of the top ten albums of 2010 has been under construction for quite some time…

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Great e-commerce product pages; how social are they?

Recently, Econsultancy published a piece on ten great e-commerce product pages. Following our research into the social shopping explosion we wanted to find out exactly how ‘social’ some of these retailers are. All of which will be popular destinations for consumers this Christmas. We’ve judged these ground-breaking online retailers on the following criteria: • Do…

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What are you searching for this Christmas?

Because we’re slightly geeky and we like to spot a trend, we’ve been keeping an eye on a few key Christmas search terms over on our Christmas dashboard page. Amongst other things (like kids’ presents and favourite Christmas puddings), we’ve been monitoring Google searches for “Christmas presents.” For the past few days, “presents for men”…

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Google Abuserank – should you* be scared?

You may have heard that Google has changed its search algorithm and with that change, instilled the word Abuserank forever into the minds of SEO experts. According to Google they were spurred into action by the story of Clarabelle Rodriguez and the shocking (and by shocking I mean truly abusive and in some cases illegal)…

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UK consumers leading the way in online spending

As a social media agency, we’ve known for a while that the UK lead in online purchasing but recent research from Ofcom demonstrates the extent of this trend. According to the fifth international Communications Market report, UK internet users spend significantly more online than those in other countries. And, when it comes to social networking,…

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