if blog | What will you learn from social? | immediate future

New functionality for Google Plus Business boosts engagement and customer service

Accumulating connections on Google+ isn’t a problem for some brands – take Cadbury UK with nearly 3 million! But for others, growing the size of the community remains a big challenge when using Google+ Business. The art (and little bit of science) of growing the follower and fan-base for business profiles on Twitter and Facebook…

January 11, 2013

LinkedIn continues to walk on the path of success

LinkedIn have reached a milestone 200 million users this week. An impressive stat for any social media site. Perhaps not quite in the same league as Facebook who have 1 billion active monthly users, but definitely catching up with Twitter who have around 500 million registered users (although only around 200 million are active). Linkedin…

January 10, 2013

Ate too much over Christmas? Why not try the Facebook diet?

The New Year comes with new resolutions that the vast majority of us fail to keep. As the infographic below shows, losing weight is at the top of the list of the goals for 2013. Unsurprisingly only 8% of us actually manage to keep up our resolutions successfully. People are signing up for memberships to…

January 9, 2013

Consumer demand is turbo-charging growth in social customer service

I love to talk about social customer service. I think it’s fascinating and incredibly pertinent in our digital world. It also still amazes me how brands and retailers are still missing a trick! I’ve experienced this slow uptake for myself recently; waiting nearly 2 months for a replacement washing machine was certainly enough to make…

January 8, 2013

Useful Tips for Effective Facebook Marketing

Facebook has become the ultimate B2C social media marketing platform. It enables businesses to target their audience and create a community of brand ambassadors. But exactly how should brands go about marketing on Facebook? Jon Loomer has come up with a useful checklist for Facebook marketing in 2013. Here’s some tips especially worth highlighting: 1.…

January 7, 2013

Social TV – The impact of David Attenborough on Social Media

As I watched David Attenborough’s amazing show Africa last night on BBC, I found myself typically “two-screening” – following the conversation on Twitter (with intermittent flicking to Facebook) whilst the other half of my attention was glued to the box. Whilst some might say that this is ridiculous behaviour, and that I should be just…

January 3, 2013

The Engagement Battle: Facebook vs. Twitter

For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you are. Which social network is the…

January 3, 2013

Make good user experience your resolution of 2013

With a brand new year stretching ahead of us now is the time to take all those bad digital habits of 2012 out in a big black sack along with the wilted tinsel and scrunched wrapping paper. And User Experience or UX is the perfect place to start. In 2012 brands built a clearer picture…

January 2, 2013

We’re back in 2013…

December 24, 2012