The social snowman driving an 11.4% increase in sales…

John Lewis have pulled out all the stops with their Christmas advert this year. Presumably trying to top last year’s heart warming offering. They have extended their campaign across social media platforms. The advert was first unveiled on Facebook before its prime time spot later that day on TV. Their Facebook page is awash with…

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Trends and directions of the top 10 social media platforms

Social media is a dynamic universe. Seemingly insignificant platforms become market leaders in a matter of months, and web giants that appear indestructible fall in no time. Such a rapidly changing market requires attentive monitoring, and access to accurate statistics is essential. People at DreamGrow have published the most recent stats on the Top 10…

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Can myspace be saved with star power and $50 million?

Specific Media and Justin Timberlake are desperately trying to breathe life back into the social media platform. The new owners have massive plans for the site as a 29-page investment pitch for MySpace’s parent company, Interactive Media Holdings revealed. The leaked document shows that the company’s plan is to reincarnate MySpace as a rival to music streaming…

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Only PI shaped people need apply

I’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing and re-writing job descriptions. I…

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Make the call. Optimise for mobile.

Earlier this year Econsultancy surveyed e-commerce and e-business professionals to understand if and how they were using mobile as part of their multichannel experience. The survey revealed that 74% of companies had developed a mobile optimised website, 29% had developed a tablet-optimised website; and nearly half were seeing more than 10% of their website traffic…

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How to provoke good LinkedIn discussions

Given that 66% of UK professionals are now on LinkedIn, the platform offers considerable B2B marketing opportunities to companies. There are numerous ways firms can benefit from LinkedIn, one of which is participation in group discussions. Good questions provoke lively exchange of views and promote the public profile of the initiator of the discussion. But…

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The mother of all B2B social media infographics

Love these to bits, always great encouragement for B2B marketers. Especially when they are about 6 foot long!

B2B social media is handled by the PR department in the main, most do it to create awareness and the shock that more use Facebook (80%) than Twitter (78%) Have a little look below…

Tis the season to be social…

The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns. Fashion outlet ASOS has launched an interactive campaign. Users will be able to click-to-purchase from within the video.…

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