The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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In August 2001 Victoria Beckham went on stage with her lip pierced. The piercing became an overnight sensation, with hordes of young girls (so the papers said) rushing out to get the look. When the piercing was revealed as a fake, certain echelons of the…
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The much rumoured “BlackPad” has been revealed. Last night at the company’s developer conference CEO Mike Lazarides introduced its Apple iPad rival. We know little more than the tech specs right now but the preview video looks pretty cool. Price? Well that is mooted by the guys at…
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We’re very pleased to let you know that at last night’s Reputation Online awards immediate future and Sony Europe picked up the ‘Best use of online media/blogger relations’ gong for 2009’s Twilight Football campaign. It’s a just reward for the team that worked on the…
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This year I finally made it to IFA! After two years of organising press trips and managing them from the office, I was allowed out to help support the Sony Europe (client) PR team with the mammoth job of co-ordinating their launch activity at this…
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Last Wednesday I had the opportunity to attend a great event, hosted by the London Press Club and Women in Journalism, with Carole Stone, the Queen of Networking herself, as a guest speaker. Having heard so much about Carole Stone, her weekly networking salons and her…
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Last week I attended a pretty insightful WOMMA UK talk where Dr. Paul Marsden presented his latest thinking on The Rise of Social Commerce: Converting Conversations to Commerce. For those of you that don’t know him, Marsden is a renowned digital marketer, author and social psychologist.  He is editor of…
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A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like Facebook. As a university student…
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So it’s official.  Facebook has moved into the location-sharing space in the UK.  At the time of writing there are already 150 million Places users at this stage across Japan, UK and US. Everyone is probably familiar with what Facebook Places is, but just to recap.  It’s a mobile…
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The Pope is here in the UK today, but where is he in social media land? I thought I would do a quick check on some of the big networks and see what kind of presence the Holy Father has.One quick search and we can see he is all…
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Mashable have just written about the facebookification of twitter. We’d been having the same conversation in our office. With the launch of the new Twitter coming out of nowhere and then building into a frenzy of energy, the introduction to the next generation of twitter has been a hot…
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