A good birthday for Facebook

February marks a milestone in the social networking calendar as Facebook celebrates its birthday. The site turned six last week and is showing impressive figures of late, with double the amount of users (now standing at 400 million worldwide), compared to this time last year.  Econsultancy statistics also say that 50 per cent of active…

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Howzat for a landmark in live streamed video?

Last week saw the announcement in the press of the Indian Premier League’s plan to stream the whole of the 2010 tournament live via YouTube. As many commentators have noted over the past week, this calls into question the whole notion of TV rights. With the focus of entertainment shifting more and more towards online…

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Net Promoter Score – a flawed science?

Yesterday, I attended a WOM UK espresso breakfast briefing with Professor of Consumer Behaviour Dr Robert East from our very own Kingston University. Dr East and his MBA students have been researching consumer behaviour and word for mouth for 10 years. Without serious funding they don’t have the data to prove the validity of their…

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What does Google Sidewiki mean for brands and PR?

Summary Sidewiki allows consumers to leave public comments on a sidebar attached to your organisation’s website You have no ability to delete or moderate these comments You can respond to comments, and as the owner of the website you can post a message which will always be displayed at the top of the Sidewiki for…

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Is your online PR strategy ready for real-time search?

You might have heard a lot of chatter about real-time search recently, with Facebook buying Friendfeed (a microblogging service with some strong real-time search technology) and Google unveiling Caffeine, a more real-time focused version of its own search technology. Although real-time search is currently more hype than reality, it seems likely we’ll see the technology…

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17 things you should know about building links

I read an interesting post at SEOmoz about the different factors which influence how valuable a link is in terms of improving the target page’s search engine rankings, and wanted to share it with my colleagues. But being a busy lot I knew they probably wouldn’t have time to read the whole thing, so below…

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