The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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A progressive US cancer charity has become the first organisation – so says Mashable – to accept Facebook Credits in place of a donation. The Stand Up 2 Cancer National Telethon, which was aired in the States on Friday night, gave viewers the chance to donate via…
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With rumours of a Facebook “stalker button” circulating right now, once again questions are being raised on the necessity and safety of a button which effectively lets you monitor individual’s online movements without their permission. The fear of a Big Brother style entity has invaded the public consciousness…
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Another weekend, another football sex scandal splashed all over the front of the Sunday tabloids. This time it’s the turn of Wayne Rooney who allegedly paid for sex with a prostitute whilst his wife Coleen was pregnant. Whatever the truth behind the allegations, the social media world has been revelling…
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On Wednesday, we blogged about the new ASA regulations and some of the questions that it raised in relation to communications in the online space. It caused a bit of a stir. Whilst marketing, PR and social media professionals all seem to concur that ensuring vulnerable people can…
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Yesterday Apple launched their first social network, Ping. Less than 24 hours later this new platform has received extremely mixed reviews and users are already highlighting issues with the system. With numerous social networking sites already established, and platforms such…
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Things are going great for Katy Perry as of late and with more than 3.5 million followers on Twitter, the ‘California girl’ isn’t afraid of using a little social media to create some online buzz around her new album, Teenage Dream. Record label Capitol came up with a cool little…
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The extension of the ASA’s CAP code to cover digital marketing communications – both on brand’s own websites, but also through social media, has been driven by a need to close the gap related to companies’ claims online, in particular to regulate marketing to children. There is no doubt…
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If I said the name Mary Bale or Cat Bin Lady last week, you probably wouldn’t know what I was talking about. Before now, Mary Bale was just your normal, everyday person…until she decided to throw a cat in a bin! Unfortunately for Ms Bale, her actions were caught on…
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I was casting my eye over the Facebook Places logo this morning, yes I know I have no life, and noticed something a little odd. Under the pink marker there is definitely a number 4 inside a square. Go on have a look yourself. Facebook/Foursquare…
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Research from Ofcom this week shows that we are all getting better at multi-tasking. This evolution has been spurred by our need to juggle various communications devices and channels. Rory Cellan-Jones in his BBC blog asks if there should be a moral panic…
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