Google News and Sharing – is social search the future?

Earlier this week Google added a subtle, but interesting addition to its search function. For some search terms, news results are now displaying a ‘shared by’ number alongside the link. For the searches I’ve tried so far, these ‘shares’ only relate to Twitter but I’ve seen other people comment that it displays Facebook too. Here’s a…

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Social media agency talking retail!

  You may have noticed that we’ve been had a very retail focused week here!  As a leading social media agency we’re particularly interested in how social is changing the way we shop. Given this focus, here’s our pick of the top three retail stories this week: Retailers set for £85.2bn Christmas windfall – covered…

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Should we reward customers for social media recommendations?

The Explosion in Social Shopping Developing brand loyalty and encouraging repeat sales is a challenge for online retailers, particularly in an increasingly competitive and crowded marketplace. With the ability to move between retailers at the click of a mouse and with a multitude of comparison sites for the savvy shopper, encouraging brand loyalty can feel…

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The Social Shopping Explosion

Today we are launching our report on social shopping and its impact on consumer behaviour. Online retail has traditionally been characterised by price-driven sales and purchase-driven consumers. The focus, for retailers, has been on engaging the latter and maximising the former. And as a social media agency, we are seeing how social connections are changing…

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Is Geomium the app to take location truly mainstream?

 I am always keen to research and review a new industry trend or topic, therefore, I wanted to draw your attention to a new kid on the social media block – Geomium! With over 550 million users, Facebook is undisputedly the cream of the crop, but a relatively small British online networking start-up believes that it…

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Social Shopping: reaching the 50% that aren’t buying

“The key to social commerce is understanding the roles of the social consumer and the parts they play in the grand production of your marketplace.”[1] By 2012, online retail sales in the UK are predicted to hit £44.9bn. And social is changing the way we shop. In 2007, Gartner identified two types of online shoppers:…

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