The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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Surely it can’t just be about the products. There are many other consumer electronics companies with great design and rich features. So what makes hundreds of people – probably take a day holiday from work – stand in a queue for hours just for a new phone? I have been…
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In this day and age of social networking, many PRs are now beginning to rely too heavily on email and instant messenger to sell-in their stories to the media. Gone are the days of the telephone and the hour long lunch briefing. Now it seems, we are becoming guilty of…
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Back in the day, we were taught not to mix business with pleasure. These days - with the help of Web 2.0 - the two worlds have collided to form an altogether more social way of doing business.
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Sentiment around a brand online is held up as one of the key cornerstones of any social media measurement framework. Just driving up the volume of chatter around your brand is no good – if that chatter is all about what a terrible organisation you are. But, one of the…
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Facebook is a huge success, we all know that. But are major brands being blinded by the sheer volume of people using the channel? First it was Levis who started using Facebook’s latest “like” functionality to allow people to share the type…
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 Once every four years the whole country goes a bit crazy for a few months. Flags get attached to cars, people with little or no interest in football suddenly get wrapped up in pub debates about who exactly should be England’s third-choice goalkeeper, and businesses the length and breadth of…
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As we all know, for some time now, media-savvy companies have been taking full advantage of YouTube, Facebook and Twitter, for a combination of brand-building, direct sales, customer service and PR. This has left us all wondering what will be the next big ‘thing’.   Could it be the controversial…
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Times they are a changin’, or so it seems. The powerhouse of the internet that is Google has a pretender to its crown. Facebook has managed to gain a level of momentum that could well see it take over as the most influential company…
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Having some issues with a new service we’d just subscribed to, I was frustrated to find that I’d have to wait nine hours to call a helpline based in the US. Turning to Twitter, I found @jivesupport and pinged them a tweet asking for a support number in…
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This ash cloud has been quite a strain, my wife and baby are still stuck in Dubai five days after they were due to fly home. The good thing is that they are staying with friends and have a great support network. What it has shown me is how great…
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