Online PR, a powerful marketing channel – I think not

 I am speaking this week at the IAB’s seminar, demystifying online PR. It is interesting that in their blurb on the seminar they say… Demystifying [tag]Online PR[/tag] – Online PR has changed the roles of creative and PR agencies in a client’s communication strategies. This seminar is aimed at both – showing how you can…

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Will branded wikis be enough to inspire conversation

A rather clever idea by our friends over at Picture Production Company has just launched: a [tag]wiki[/tag] for Fox’s Fantastic Four film release. The idea is simple, viewers can change, edit and submit to the website in [tag]Wikipedia [/tag]style. The base level content is everything you expect to find on a film site – background,…

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BBC shares infographics and embeddable video with its viewers

Well I am posting again on [tag]infographics[/tag] sooner than I first expected! Two separate initiatives have recently gone live on the BBC – showcasing great use of visual online tools. The first is a visual timeline allowing the viewer to ‘explore all of British history, from the Neolithic to the present day’. You can zoom…

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Infographics offer new, creative online PR tools

I’ve been finding myself using the word ‘[tag]infographic[/tag]’ more and more frequently recently. The online medium offers PR new tools and areas of creativity previously just not possible. Increasingly, we’ve been finding that the best solution to communicating complicated messages and concepts online has been to use visual representations. These can be anything from still…

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Newscounter misses the mark

A new corporate communications service has just launched, charging companies £300 a pop to respond to comment appearing online. By providing a ready, [tag]SEO[/tag]-friendly platform, [tag]newscounter[/tag] is hoping brands under fire will turn to them to get their message across. Unfortunately, I think it misses the point entirely. Newscounter’s founders clearly have spotted the growing…

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We’re all searching for authenticity

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial policy on sites like You Tube the result…

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Digital agencies can tap into the conversation

[tag]Digital marketing[/tag] agencies are increasingly looking to tap into the conversation on [tag]social media[/tag]. Those that have expanded beyond the marketing push are reaping the rewards and finding that [tag]buzz [/tag]around online campaigns can dramatically shift perceptions, drive visitors and enhance objectives. I am on a panel at the next BIMA Dialogue on the 24th…

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