Does the death of Bebo put pressure on Twitter?

Since the news broke that Bebo is in terminal decline, opinion formers have been asking: why did it fail? Some, like The Times, have pointed towards a lack of monetisation through advertising. If we hold up the Facebook smart advertising model as the best commercial blueprint, this conclusion would make sense. However, with recent results…

Read More

A look at Easter’s digital campaigns

Another Easter over and once again too much chocolate has been consumed in my household! Along with Christmas, Valentine’s Day, Mother’s Day and other seasonal celebrations, Easter is a key time for brands to invest in their marketing activities. With an increasing number of social media, mobile and other digital platforms available to talk to…

Read More

Social Media for Social Change

Recently there has been a major shift in the world of Corporate Social Responsibility. Climate change and the current economic climate have pushed companies to adopt a more pro-active approach to CSR. The bottom line is now centred around people, planet and profit. As businesses aim to build more sustainable and socially responsible entities, social…

Read More

Customer service boldly going where competitors dare not go

Recent message exchanges with a major mobile phone company have made me think about the role Twitter plays in establishing, building and maintaining customer relationships. Such a short message by nature needs to be succinct and to the point, not something that the majority of big companies have managed in their comms for many years.…

Read More

Twitter Spam

Twitter‘s habit of falling foul to phishing attacks may have come to an end this week as the company announced that it’s stepping up its efforts to eliminate malicious attacks with some new features, described as being able to “detect, intercept, and prevent the spread of bad links before they reach an intended victim.” According…

Read More