Predicting future search trends: Ninjas Vs Cheese

Last week Google quietly added an interesting new feature to its Insights for Search tool, predictions of future search trends. If you don’t already use Insights, you should, it’s a useful tool for monitoring search trends in order to get a good picture of how consumer interest in specific brands and topics rises and falls…

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How bit.ly will change the world

On the surface, URL shortening services such as https://bit.ly are a great idea, because they can turn long, messy web addresses like this: https://business.timesonline.co.uk/tol/business/industry_sectors/support_services/article6788774.ece Into nice tidy addresses like this: https://bit.ly/g4ol9 This is especially useful for posting to Twitter, since it saves valuable space, but a lot of people have got into the habit of…

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How The Carphone Warehouse uses Twitter for customer service

Following the release of our Truth about Twitter report recently, we were contacted by Guy Stephens, the Online Help Manager of mobile phone retailer, The Carphone Warehouse, who wanted to highlight some of his company’s experience of using Twitter to support its customer service operation. Since we’re not planning to produce another Twitter report in…

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Two thirds of brands on Twitter are being ignored

Here at immediate future we think that the best way of measuring how well you’re doing on Twitter is by looking at the number of times you get retweeted. As we’ve previously written, retweets are the means by which messages spread virally across Twitter, so the more interesting your conversations are, the more you can…

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How 140 major brands are using Twitter

Over the past year social media gurus have been banging the Twitter drum very loudly, and everybody in the PR and marketing industry must by now be at least dimly aware that they need to pay attention to the service. But apart from the small handful of high profile case studies (Dell, Starbucks, etc.) which…

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SEO advice for PR professionals

A lot of people in the PR industry view search engine optimisation (SEO) as something of a voodoo dark art and, consequently, are afraid of tackling it. The main problem with the SEO industry is that unless you already know a lot about the subject, it’s kind of hard to tell the professionals from the…

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An action plan for PR and marketing on Twitter

There’s been a huge amount of discussion about how Twitter can be used most effectively for online PR and marketing, and there’s no shortage of interest in the subject since the mainstream media became obsessed with the platform. The only problem is that most of the current analysis is either lofty strategic level stuff, or…

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