The IF Blog: Social Media Insights and Trends

The Importance of Consumer Insights

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you.  What’s not so great,…

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…

Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

Social media is a powerful tool that businesses can leverage to create a dedicated community and attract customers. With over half of the world’s population using social media, it’s crucial for businesses to have a solid social media strategy to effectively engage with their audience. In today’s blog, we look…

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻

*Super Bowl blog warning* – fear not, we aren’t talking about every ad, but one in particular. If you were watching Sunday’s Super Bowl, played out between the Philadelphia Eagles and the Kansas City Chiefs, you may have seen the half-time ad ‘promoting Jesus’… well, it ended up being the…

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

Investors have always had a sharp eye on their holdings, but the challenge of the current financial landscape coupled with a drop-off in performance is forcing a closer look at marketing strategies.And they’re right to do so. Having worked in several consultancies, including working on KPMG’s biggest-ever turnaround proposition in…

Artifact, the new text based media app that it's like TikTok for text.

Social media updates you need to know!

Gosh January was a long month wasn’t it? between the freezing weather, dark evenings and various strikes it felt like we were rushing to keep up in the first month of 2023. As the evenings start to brighten up, and those calendars start to fill up, it can be a…

Social Listening for Product Innovation

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.