Social Shopping: reaching the 50% that aren’t buying

“The key to social commerce is understanding the roles of the social consumer and the parts they play in the grand production of your marketplace.”[1] By 2012, online retail sales in the UK are predicted to hit £44.9bn. And social is changing the way we shop. In 2007, Gartner identified two types of online shoppers:…

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BlackBerry takes wraps off its tablet

The much rumoured “BlackPad” has been revealed. Last night at the company’s developer conference CEO Mike Lazarides introduced its Apple iPad rival. We know little more than the tech specs right now but the preview video looks pretty cool. Price? Well that is mooted by the guys at PR News to be double an iPad, estimated to…

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Finally seeing IFA in 3D

This year I finally made it to IFA! After two years of organising press trips and managing them from the office, I was allowed out to help support the Sony Europe (client) PR team with the mammoth job of co-ordinating their launch activity at this year’s event. I won’t go into too much detail about…

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Social Commerce – converting conversation into commerce

Last week I attended a pretty insightful WOMMA UK talk where Dr. Paul Marsden presented his latest thinking on The Rise of Social Commerce: Converting Conversations to Commerce. For those of you that don’t know him, Marsden is a renowned digital marketer, author and social psychologist.  He is editor of Social Commerce Today, managing editor of…

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Is social media a name-changing game?

A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like Facebook. As a university student looking for a placement for my third year, I found myself doing some housekeeping, but there was nothing I…

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Places places everywhere?

So it’s official.  Facebook has moved into the location-sharing space in the UK.  At the time of writing there are already 150 million Places users at this stage across Japan, UK and US. Everyone is probably familiar with what Facebook Places is, but just to recap.  It’s a mobile app allowing users to alert friends…

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