Newscounter misses the mark

A new corporate communications service has just launched, charging companies £300 a pop to respond to comment appearing online. By providing a ready, [tag]SEO[/tag]-friendly platform, [tag]newscounter[/tag] is hoping brands under fire will turn to them to get their message across. Unfortunately, I think it misses the point entirely. Newscounter’s founders clearly have spotted the growing…

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We’re all searching for authenticity

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial policy on sites like You Tube the result…

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Digital agencies can tap into the conversation

[tag]Digital marketing[/tag] agencies are increasingly looking to tap into the conversation on [tag]social media[/tag]. Those that have expanded beyond the marketing push are reaping the rewards and finding that [tag]buzz [/tag]around online campaigns can dramatically shift perceptions, drive visitors and enhance objectives. I am on a panel at the next BIMA Dialogue on the 24th…

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Celebrate digital creativity with a BIMA award

BIMA Awards 2007 is now open for entries. Celebrating creative excellence, the association has teamed up with [tag]Digit[/tag] this year to award best practice in interactive design. We are advisors to the British Interactive Media Association (BIMA). The association is managed by the industry for the industry and has been running awards for digital creativity…

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Guardian readers felt ambushed by the change

Engaging online really does mean you need a thick skin. Well the Guardian does at the moment, since it launched its new look website last week. This article from the Guardian reveals that no matter the consultation with the online community, there are still detractors. Some felt their views didn’t count others that they had…

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Roundtable on the future of online says it’s all about social media

A roundtable from e-consultancy (declare: they are a partner) reveals that future thinking of some of the digital industry’s forward thinking players. What strikes me is that throughout the summary, there is constant referral to social media relations. The obvious one,  is the statement that, ‘There is a blurring of the lines between SEO, social…

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Cramming in another PR blog

There are a profuse number of [tag]PR blogs[/tag]. Checking out Technorati there are 13,431 PR blogs. I guess us PRs like to communicate. No surprises there then. So you can imagine my fear in starting this blog. Awkward and self-conscious to say the least. I tried like mad to think of something witty to write.…

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