The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to…
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Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know…   Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has…
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Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall…
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Myths are part of historic fabric. From the existence of Nessie, the Loch Ness Monster, to the Beast of Bodmin Moor, myths or legend are folklore in Britain. Some to stories have transcended continents too – the story of Robin Hood and his Merry Men making it all the…
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A few months ago we wrote about Fleets, Twitter’s answer to ‘Stories’ – which is Instagram’s answer to Snapchat! Whilst Fleets still haven’t rolled out to everyone, they are now working on creating a ‘collaborative’ version: “We are testing something new for some people using Fleets in…
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A new social media subscription service, maximised ad campaigns and IGTV previews – let’s jump right into this week’s Social Snapshot:   Twitter’s working on a new subscription service Brief disclaimer – this is supposedly only speculation, but a new team is reportedly working with Twitter’s payments group…
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72% of B2B marketers use social media advertising or promoted posts, so it’s no secret that paid social media is vital to generating sales and delivering ROI. But with the influx of users and increase in social advertising, how do marketers set themselves apart to ensure their message…
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Sounds mad doesn’t it? Who’d of thought that now is the time to start your Christmas campaigns. Usually you are finalising plans in July for Q4, but not advertising. Things are indeed strange. A look at the social conversations and latest insight from Facebook and Pinterest makes it…
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LinkedIn has been historically reticent to give in-depth follower information, or it has at least limited follower-specific features. When it brought back the option to invite your connections to follow your company page late last year, it implemented a limit of 50 invites per page manager, per day.
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Social has been hit by a perfect storm. A triumvirate of changes that have set it on a new path. Covid-19, which has more of us on social, spending a lot more time and increased activity is likely to stay; More polarising content has made it a hard…
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