Of course, the best social media results come from paid social. We allocate budget to really squeeze the pips out of our audiences and to reach them directly. Social media is what we do, so we get super excited about new formats and additions to platforms, especially when it comes to the exciting results we…
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Once upon a time, a captivating picture and a smart line was all you needed to advertise your business. Now, those times are long gone. We all know that Facebook, who still leads the way in social advertising, recently came up with a feature that requires ads to be moving images rather stills. Today,…
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We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best buddy Flipper. You don’t remember all of…
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This year, Pinterest’s growth has improved by leaps and bounds. So much so, that it’s ahead of Snap & Twitter. Should you hop over see if Pinterest advertising could be for you? In this week’s Serious Social, we’re chatting about Pinterest’s move towards eCommerce, targeting options and ad formats. Don’t knock it until you know…
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We’ve all been there – you know you want to do something different with your next Facebook post or ad, but you don’t know where to start. Here are three resources that I turn to again and again: Facebook Inspiration Gallery and Creative Hub Your first port of call should be Facebook’s own…
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If you didn’t know already, we’re serious about social. We believe that at the heart of every good social media campaign or strategy is a good understanding of customer behaviours. For that understanding we use data and turn it into insights that inform our content and the way we communicate as our client brands.…
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Instagram may launch long-form, professional videos:  Heard the rumours? Instagram want an even bigger portion of Snapchat’s market share. They are even trying to compete with the video giant we all love: YouTube. Why not? A report from the Wall Street Journal suggests that Instagram could release a new feature that allows the…
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According to Pinterest, the platform has seen a 180% uplift in video views in the last year. That figure tallies with what the other social media giants are saying about video, which cements the idea that brands, and social offerings, have to be on the front foot when it comes to this medium. Additionally, Pinterest…
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As the fake news saga continues, Facebook announced on Friday that it’s removing the Trending section from its site. The tool for discovering trending news stories first launched four years ago and, since then, has grown gradually unpopular and was often criticised for jeopardising the legitimacy of the feed. In 2016, accusations of bias…
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