It’s been quiet at the water cooler recently, what with having to wait FOREVER for GoT to return. But, even if you’re not a business, the recent Facebook news means Zuckerberg’s plans have got everybody talking. January as a slow news month? Not anymore. Facebook’s long shadow means other platforms are easily put in the…
Read More
Storytelling is as old time. Stories have been used to tell tales of history and adventure, and to build communities. As humans, our brains are hardwired to remember stories. We search for connections between the characters, their challenges and their successes. Telling an engaging story allows someone to get on the same wavelength as you.…
Read More
Last week, Mark Zuckerberg made a bold statement about his plans for 2018. With the aim to fix and improve the social network, he stated that big changes will be made to Newsfeed. The algorithm will now prioritise user posts over public content, such as posts from businesses, brands and media. Users will see less…
Read More
We are all, in some way or another, completely reliant on social media. This makes us a captive audience and ideal recipients on which to trial new things. Given the global penetration of social media, here are our 5 trend forecasts for the new year. Facebook Watch will lead the pack with long-form content in…
Read More
Facebook is saturated with brands on the constant lookout for new ways to engage with their audiences. We’re all fighting for our voices to be heard. Getting people to engage with brands on social media is getting harder, and people’s opinions are becoming more and more valuable. Unless your content is top-notch, sparking a…
Read More
It appears Facebook bit off more than they could chew with their AI experiment, the powered virtual assistant, better known mysteriously as ‘M’. Released in August 2015, M is a text-based virtual assistant that involves using human employees to train an artificial intelligence system. After being offered to around 2,000 people in the San Francisco…
Read More
Following Mark Zuckerberg’s prediction that video will be the largest driver of business for Facebook over the next two to three years, it is easy to see, that the desire to become a ‘video-first’ platform is at the heart of their efforts. A further update was announced last week around the social media giant’s news…
Read More
With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a $178 billion spend, at only a 35% share of…
Read More
Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour? In amongst all of the cat videos and selfies are a surprising amount of conversations about cinema. Snap Inc. recently teamed up with Greenberg and the MPAA to conduct some research into how effective Snapchat…
Read More