Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use of these by allowing users…
Read More
Video, and particularly live sports, has fast become the new battleground for social media companies to compete on. Twitter has its live-stream contract with Major League Baseball and Facebook has long been rumoured to be interested in Premier League rights. It should be no surprise then that Snapchat is interested in a sport offering of…
Read More
Instagram Stories have been going strong for a year and a half, gaining success and slowly reeling in the Snapchat Stories users. In this time, brands have been experimenting with the feature and use it in many different ways. A few companies are doing it differently – Bustle being one. They’ve created 11 episodic series…
Read More
Facebook’s Paid Media proposition is changing. After the data breach, and with GDPR coming up, it’s clear why they’re doing it. But, if you use Facebook for advertising, you’ll want to know what’s changing and how. As a Facebook partner, we’ve got all the finer details. In this week’s Serious Social, we’re bringing you the…
Read More
As marketers, we’re always looking for the best way to interact with our customers and to create meaningful and engaging interactions with them. We do this through email marketing, TV and print advertising, social media, and now some brands are doing it with virtual and augmented reality. As we’ve mentioned time and time again, storytelling…
Read More
Following recent news that partner data will be removed from Facebook Ad targeting options on 25th May, the platform has also announced new GDPR compliance for Custom Audiences. Since 2012 we’ve had the ability to produce Custom Audiences for ads on Facebook using customer data, most notably email addresses and mobile phone numbers. Until now,…
Read More
YouTube have had some great updates recently, from their new YouTube Studio with improved metrics, to their new dashboard. It seems they’re currently pulling out all the stops. To add to the new Studio interface, this week they’ve announced the option to buy shorter, skippable ads through their new product, TrueView for Reach. Designed for…
Read More
In this week’s Serious Social, we’re updating you on the Instagram changes and the latest on Facebook’s fallout! Shoppable posts. What can they do for you? Online retailers won’t want to miss this – you can tag and link products in your Instagram photos! This is really streamlining the online customer journey. Look, click and…
Read More
LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The outcome? Engagement times were…
Read More