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The bright side of social

It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we can easily forget about all the great…

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The role of psychology in social

Ask any marketer, and they’ll tell you that generating engagement on social media all comes down to persuading your audience to respond to you. In order to persuade, you need to apply simple psychological strategies to trigger emotional responses from your audience, as a result of them viewing your content. According to a 2016 survey…

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What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the hype around video content. We’ve…

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Youtube Escapism

Can ­­Youtube exist without its UGC base? Surely not in the form we know today, but this might not just be hypothetical speculation. YouTube users are currently leaving the platform at an alarming rate, in favour of the Google video colossus. It seems to be a mix of “burnout” syndrome, plus the possibility of utilising…

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Ad-free WhatsApp soon to be a thing of the past

It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A spokesman for WhatsApp said that ads would…

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Could Facebook Groups be the new go-to for brands?

  Have you considered making Facebook Groups part of your Facebook marketing strategy? Recent research from Facebook has shown that Groups are seeing more engagement than pages. Groups allow you to start conversations in a way that feels more private, and everyone that joins the Group is likely to have similar interests. It does take…

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