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Twitter asks the audience

When it comes to social media updates, far too often the platforms will change something that sends its users into disarray. Just look at the Snapchat layout or the chronological order of our Instagram feeds! In the case of Twitter, however, they want to implement some changes, but it’s first getting the seal of approval…

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Taking the plunge with paid media

Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to make the most of advertising on…

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Facebook Watch takes on the world 🌎

Facebook Watch, the video-on-demand service, is launching globally after previously only being available in the US. The video destination proved to be somewhat of a success in the US. According to the head of video at Facebook, Fidji Simo, the time spent watching videos has increased by 14 times since the beginning of 2018, and…

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Are Facebook’s playable ads a winner?

Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads. It’s a genius solution for social media gamers to try before they buy, staying within the app,…

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Create thumb-stopping content with just one click

  Time poor, but feeling creative? Fret no more. A couple of weeks ago Facebook announced its Creative Shop, a simple way for brands and marketers to easily convert static images into video. You may be lucky enough to have a wonderful design team who can whip up some amazing creative in no time but,…

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The latest additions to Facebook Groups

Add a Pixel to your Group Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR world, where Facebook is working hard…

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