According to reports, Twitter Inc. has shown the most profit since it’s market launch in 2013. The platform’s prioritisation of video, as well as a new software algorithm, have both contributed to increased time spent on Twitter by users while also encouraging advertisers to spend on the platform. Twitter saw a profit in the second half…
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It’s no secret that Pinterest users curate boards to plan birthday parties, weddings, Christmas, Halloween and every other occasion. Choosing a holiday destination, buying seasonal clothes, party planning. This is exactly why consumer brands should be using Pinterest for seasonal advertising. Pinterest is a place for beautiful images and products. A digital scrapbook where users…
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Facebook’s latest report, released at the end of January, focuses on social usage and the impact this may have on the fashion shopping journey, and ultimately, what this might mean for marketers. The report, with feedback from 4,500 people, includes insight into why people open social media apps while shopping, which could provide interesting scope…
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It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space. Following the mid-August redesign and launch of the Watch tab, the current home of original video content on Facebook, we started to…
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You can now customise your Bitmoji in over a hundred different ways. Snapchat say they have responded to user requests and welcome even more feedback. Amongst changes to the overall design of the App, Snap has also discreetly introduced a way to mute notifications with a new “Do not disturb” feature. This is to help…
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We first saw ads on Instagram Stories just under a year ago, a format that has over 300 million daily users. Last week Instagram announced that it is expanding its ad capabilities by introducing carousel ads to Stories. Recently, brands were limited to using just one image on their Instagram ads, but now everyone’s favourite…
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It may seem as though the initial moment passed without much fanfare in October 2015 when Twitter Moments rolled out. It was then released to influencers and creators in August 2016 then the wider public in Sep 16, but… didn’t really set the world alight. At its heart though, Twitter Moments is a way to…
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We know that Instagram doesn’t stop when we all leave the office at 5:30pm, and at the weekend, when we’re all making the most of our two days off, it’s especially alive. Whilst there have been unofficial solutions like Schedugram, which we’ve made the most of, we’ve always been dumbfounded that there hasn’t been an…
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There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong when they assume they know the behaviours associated with different…
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