You’ll wanna jump back onto Twitter when you hear this. Twitter has dramatically changed its ad proposition in the last 18 months and it’s been a great success. For their platform, for our agency, and it can be a success for you too! In this week’s Serious Social we let you in on how…
Read More
UK-based e-retailers! You’ll step up your social when you hear this… Instagram are giving UK online retailers the chance to publish shoppable posts. Shoppable Instagram posts have been on the horizon for a while. The feature was available to American businesses last year, so it was only a matter of time before they shipped shoppable…
Read More
Do you want to build brand loyalty and stand out from the crowd in a busy marketplace? Well, you need to first answer the question “why?”. “Why does your brand exist?” And no, you’re not allowed to say profit! So, go on, have a little think… Do you exist because you want to help other…
Read More
It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app. A change in 2016 meant…
Read More
With the jump in Twitter’s share prices earlier this year, it seems that the social giant is going from strength to strength. Considering the playground of pundits and the cerebrally astute, how do brands cut through the rants and opinions and make the most of this platform? Here are 5 ways to get you on…
Read More
Over the last week, we’ve heard a lot about the data breach between Facebook and Cambridge Analytica. 300,000 users shared their data and, as a result, 50 million users had their data taken without their express consent. Mark Zuckerberg has finally made his statement. You can see it here. Is their apology enough? Which actions will…
Read More
Since its recent algorithm change, Instagram now rewards posts with high engagement. Your reach is based on how much interaction your posts are getting. Anything from video views to comments and shares, if your post receives high engagement, it tells Instagram that your content is quality and worthy of a bigger audience. If…
Read More
After 9 months of beta testing, YouTube have finally launched their new Studio interface. Equipped with three new metrics and better insights, you’ll now have access to an improved understanding of how each of your videos is performing. The new dashboard shows you personalised news and information for your channels. Our MD Colin tells all……
Read More
Recent news from Twitter suggests there are plans in the pipeline that could see us all the proud owners of our very own blue ticks in the future. Twitter verification has been under scrutiny for a while now, with most users seeing it as a symbol of endorsement or credibility when it is simply meant…
Read More