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Metrics that matter

When you’re running a campaign, it’s so easy to get WOWed by the longest numbers in your analytics. Reach and impressions are two of the metrics that are likely to be the largest. They’re both important in the right contexts, but there are some other metrics that you may not have considered. Which metrics really…

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Blending art and science to engage people

It’s often mentioned that Marketing is a combination of Art and Science. It’s totally right! In a recent #SeriousSocial, Katy chatted about how insights and data (science) can open up and direct creative opportunities (art). The pair go hand-in-hand. With a background in Music, and now having a career in Social Media Marketing, I’m sharing…

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