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When Facebook first announced Watch, there was scant enthusiasm for its offerings, and that didn’t change over the months as information about the first programmes available were released. Now the platform is being trialled to a select group of users in the US, we’ve been taking a closer look and asking if YouTube, Netflix and…
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Yet, Instagram has over 700m active users (that is almost 6 x that of Snapchat) and 400m daily active users (It’s reported to be the second most engaged platform after Facebook). 75% of total Instagram users are outside the US and over 80% are connected to brands and businesses. Instagram is a noisy space. You…
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For those of us that do paid on social, this is a question that comes back very often: should we or should we not use audience network as an ad placement? In case you need a little reminder, ads you place on social media don’t only appear there- the networks also feed your ads to…
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When Facebook bought WhatsApp in 2014 for £11.4bn, it understood one vital thing – we like talking to our friends. As technology has changed, so have our habits – we’re not picking up the phone to talk any more, we’re picking up the phone to text. This makes messaging platforms like WhatsApp some of the…
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Here we go. Another ‘creepy’ app has hit the app store and this one is after your face. What if you could see if your Insta posts made people happy or sad? Polygram does exactly that. This new photo-sharing social network uses facial recognition technology, which then gives you analytics about the emotional reactions viewers…
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Last year Facebook disabled the use of ad blocking software. This meant that the big question was whether Facebook was still a viable social network, bringing people closer together or a multi-million-dollar advertising platform. The answer may be a muddy mixture of both. Rather than being able to login and enjoy the photos and…
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One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance (Always’ #LikeAGirl) epic brand fails (#myNYPD) &…
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We’re not decking the halls just yet, but as September looms the big focus will be on where you will spend your paid this Autumn and Winter for upcoming Christmas ad campaigns. It’s a key part of the ad mix, so, which platform will be unwrapping the bundles of profits they always hoped for? Snapchat…
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Where do you go for your fill of breaking news? Now you can head straight to YouTube. This week the video-sharing site has launched a new feature; a horizontal scrollable carousel with the latest news stories from a variety sources including ABC & BBC news. The new feed is available on desktop and mobile, and…
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