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New admin features for Facebook Groups

When Facebook was founded 14 years ago, it was designed to bring communities together – initially based around Harvard, then other Boston colleges, and eventually opening up to other universities. Two years after launching within educational institutions, anyone was able to sign up to Facebook, and, whilst you have to add your city or town…

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How much of a big deal is WhatsApp Marketing?

  We’re no strangers to the growth of Facebook and of course Instagram, and in the words of Chandler Bing, “Could there beeee anymore updates from Instagram this month?’ But, the less discussed of these growing apps is WhatsApp, which has quietly been growing its user base. According to stats released earlier this year, WhatsApp…

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Platforms provide best-practice guides for biz

Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature. So, what else is out there? Well, they’ve sure kept it on the down-low, but which other platforms have got a…

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Building Brand Buy-In With Social

Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media can help. For brands that operate in…

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Fancy shopping around for your next influencer?

Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a private list based on your initial findings…

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Social media gets to work!

71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and networking. These two aspects are important when communicating with anyone,…

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Transparency ensures Facebook’s future

Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with members. While a handful have decided…

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