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Your video content matters more now than ever before

Here’s the headline – for the first-time, subscriptions to streaming services like Netflix, NOW TV and Amazon Prime have outstripped traditional pay-TV subscriptions. Not my snappiest headline! Here’s why this is important. While the difference in the number of streaming subscriptions against pay-TV is small now, just 0.3 million, it’s easy to see that this…

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Facebook is your new virtual changing room

We knew that Augmented Reality was going to be big for Facebook in 2018, but now the platform’s started releasing AR updates it seemingly can’t stop. At the F8 Conference in May, Zuck and friends announced support for the technology in Facebook Messenger, and now they’ve gone one step further – AR ads in News…

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Are you a good social listener?

  The key to every great relationship is listening, am I right? Whether that’s boyfriend and girlfriend, teacher and student or brand and consumer – everyone wants to be heard and listened to. Right now, on Facebook or Twitter there could be a customer or potential customer of yours asking a question and if you’re…

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5 tips for a cost-savvy tech setup for filming video

Over the last few weeks, we’ve been giving you some tips and hints about planning and filming your very own content for social. Now, we know that one of the most daunting parts of starting out is the equipment and knowing where the blooming heck to start. You might think it’s all very confusing and…

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Snapchat’s latest eCommerce venture…

Snapchat have been working on improving their visual identification offerings for a while now, with the view of expanding the list of features available for users. Late last year, Snapchat introduced object recognition in the form of filter and slogan suggestions that were relevant alongside different scenery/objects in your photo. Similarly, they looked for ways…

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Twitter ads – the why, the objectives and the tracking

Twitter Ads offers a world of paid media opportunities. There’s so much to choose from, it can be difficult to know where to start. But, it’s vitally important that you clarify this before you even think about touching the platform’s Ads proposition! Twitter recently offered a few tips to think about when it comes to…

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Instagram launches the ‘All Caught Up’ tool

      Facebook is constantly developing new tools to complement the ‘time well-spent’ movement that Zuckerberg is supposedly focused on. Earlier last week, Instagram launched the ‘All Caught Up’ notification- this will appear in a user’s feed once they have seen all the new content posted by everyone they follow.   Instagram’s current algorithm…

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Lend an ear and discover social listening

You’ve probably heard us bang on about social listening. And, that’s because we love it. But if you’re not 100% sure what it is, how it can be used or what it can achieve, then this blog’s for you. For starters, social listening is the monitoring of online conversations surrounding an industry, topic, organisation, brand…

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Are you ready for Q&As in Stories?

Fasten your seatbelt – there’s yet another Instagram Stories update coming your way – just as you were getting used to polls, emoji sliders and music stickers. Are you ready to ask open-ended questions to your followers and get the answers privately via DM? The new feature, currently in testing and only available to a…

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