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Facebook and banking seem like an inevitable future

Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal with serious matters like your personal finance. That…

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Teamwork makes the social dream work

This week on Serious Social we discussed our philosophy of why you wouldn’t buy a one player football team…so why should your social media team be any different? Despite all the platforms and tools available, you still need a social media team in place to ensure you have the right amount of knowledge, creativity, time…

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How to nail your video advertising

  Video content is kind of a big deal when it comes to social media marketing, or any marketing come to think of it, but you probably already knew that, didn’t you? So how do you make the most of your killer video on social? Here are a few pointers to get you started….  …

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Facebook Dating one step closer to release

Mark Zuckerberg once said that Facebook’s main purpose is “bringing the world closer together.” When I moved away from home to go to uni, I eventually gave in and created a Facebook account for one reason – to keep in touch with friends I was no longer around anymore. It connects friends far and wide,…

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Will cashing in on WhatsApp pay off?

After Facebook introduced the WhatsApp Business app in September last year, it’s looking like it’s set to be their next moneymaker. In contrast to the standard app that revolves around conversation between family and friends, the Business app is designed for businesses to interact with their customers by providing real-time updates and support. The latest…

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Influencer marketing with ethical, strategic relationships at the core

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work.…

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YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos on its website with unappealing black rectangles anymore…

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