It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we can easily forget about all the great…
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Ask any marketer, and they’ll tell you that generating engagement on social media all comes down to persuading your audience to respond to you. In order to persuade, you need to apply simple psychological strategies to trigger emotional responses from your audience, as a result of them viewing your content. According to a 2016 survey…
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It’s exactly 28 days until I hear our Producer and Director speak into my earpiece, issuing the famed cue I so love hearing: “And we’re live in 3, 2, 1”. The production lights will be illuminating our on-location set, and I’ll see the red lights appear on our Blackmagic Studio and Blackmagic URSA Broadcast cameras.…
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Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the hype around video content. We’ve…
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Can Youtube exist without its UGC base? Surely not in the form we know today, but this might not just be hypothetical speculation. YouTube users are currently leaving the platform at an alarming rate, in favour of the Google video colossus. It seems to be a mix of “burnout” syndrome, plus the possibility of utilising…
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Letting your friends know where you are to have an impromptu meet-up is a nice idea and something that a number of social networks have tried, with varying success. Facebook views Snapchat’s implementation of the feature as one of the better examples of how it should be done. Given that Facebook’s own attempt to get…
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A recent Facebook study using eye-tracking and device-tracking has found that TV viewers are also looking at their smartphones 31% of the time, most often at a social app. More than half of participants’ mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger. There are several reasons for multi-screening, sometimes it’s ad-fatigue during a…
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It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A spokesman for WhatsApp said that ads would…
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Have you considered making Facebook Groups part of your Facebook marketing strategy? Recent research from Facebook has shown that Groups are seeing more engagement than pages. Groups allow you to start conversations in a way that feels more private, and everyone that joins the Group is likely to have similar interests. It does take…
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