Last week, Mark Zuckerberg made a bold statement about his plans for 2018. With the aim to fix and improve the social network, he stated that big changes will be made to Newsfeed. The algorithm will now prioritise user posts over public content, such as posts from businesses, brands and media. Users will see less…
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We are all, in some way or another, completely reliant on social media. This makes us a captive audience and ideal recipients on which to trial new things. Given the global penetration of social media, here are our 5 trend forecasts for the new year. Facebook Watch will lead the pack with long-form content in…
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Facebook is saturated with brands on the constant lookout for new ways to engage with their audiences. We’re all fighting for our voices to be heard. Getting people to engage with brands on social media is getting harder, and people’s opinions are becoming more and more valuable. Unless your content is top-notch, sparking a…
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It appears Facebook bit off more than they could chew with their AI experiment, the powered virtual assistant, better known mysteriously as ‘M’. Released in August 2015, M is a text-based virtual assistant that involves using human employees to train an artificial intelligence system. After being offered to around 2,000 people in the San Francisco…
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Following Mark Zuckerberg’s prediction that video will be the largest driver of business for Facebook over the next two to three years, it is easy to see, that the desire to become a ‘video-first’ platform is at the heart of their efforts. A further update was announced last week around the social media giant’s news…
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With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a $178 billion spend, at only a 35% share of…
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Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour? In amongst all of the cat videos and selfies are a surprising amount of conversations about cinema. Snap Inc. recently teamed up with Greenberg and the MPAA to conduct some research into how effective Snapchat…
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While social media companies are often dragged over the coals as a result of how they handle their platform content, their responsibility to protect vulnerable individuals or how they contribute to the countries they operate in through taxes, there doesn’t seem to be much commentary yet on their suitability as competitors to traditional banking, despite…
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In the rush of Christmas parties, present buying and mince pie munching, you’d be forgiven for not realising the importance of an announcement Instagram released on 13th December. Luckily for you, it’s January, there are no excuses and we’re here to give you the low down. When you open up your Instagram app, you now…
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