It seems like Facebook wants to take over the internet, and every week there seems to be a development that brings it one step closer. This week the giant’s giving Snapchat a break and is focusing on video once again. Since the launch of its TV proposition (a damp squib so far?), we’ve been keeping…
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Do you remember when Facebook was still competing with other social networks like MySpace and Friendster? Back then, any cute feature that was a fun way to interact with other on the platform could give a network an edge over the competition. The ‘poke’ was a nice way to let someone know you were thinking…
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Facebook Messenger’s had an interesting month. It literally failed to deliver twice in the last month as it inexplicably went down. There’s been some firm conversation around the kids’ app that’s worth keeping an eye on, and intriguingly, for an avid ‘bayer such as myself, it’s integrating PayPal through a chat extension. Is there too…
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Christmas has come early in the world of Instagram with two new features which will change the face of Instagram as we know it! Pretty huge, right? So, what are the new features? The first of the two features is Highlights. This new feature will appear directly underneath your bio and here you can share…
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Christmas is done. It’s over. There is no more time for planning. Execution is (well it better be) in full flow. It’s time for marketers to turn their planning heads to the New Year. And I don’t mean the 1st January 2018. I mean 16th February. Chinese New Year (CNY) to be exact. You…
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So, a six-year-old can now be on Social Media? Yes, you read that right! Facebook have released an App that targets parents with children younger than 13. This is Facebook’s first product aimed at children and they are not the first to focus on this large, untapped audience. Whilst it has sparked a huge…
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Facebook is the world’s largest facial recognition database with 300 million photos uploaded every day. It is no wonder then that Facebook is looking at ways to improve customer service, measured through sentiment, by analysing the expressions on shoppers faces when they visit a brick-and-mortar store. Facebook has submitted a patent which will enable brands…
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Snap has been under a lot of pressure since it’s Q3 Earnings report and as we have reported recently change has been on the horizon for a while. In an attempt to invigorate their stagnating user growth beyond the 3% mark and boost their low revenue Snap Inc. have taken a huge risk and redesigned…
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We welcomed a broadcasting behemoth to our office for this week’s Serious Social. Gavin Dawson, head of comms for international markets, came in from the BBC to look at what we do, and discuss the changing role of social for broadcasters. How do you create content and always-on plans for different continents and audiences? Which…
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