I’m not even going to reiterate to you how fast this year has gone by! But, as the year comes to an end, I thought I would share with you some of the most tweeted topics and trends from Twitter’s annual #ThisHappenedReport. As we crawl out of bed to darkness, rain and…
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Over recent months, we’ve seen a bunch of additions to platforms that encourage users to share, engage with and enjoy music via social media. Harking back hundreds of years, people only heard music in concerts, in churches or concert calls with hundreds of other people. Music was inherently a social experience – people enjoyed it…
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The latest Facebook feature allows users to curate and share saved posts with selected friends and collaborators. They’ve packaged this latest update as a way to to make organising gift purchases during this holiday season easier for all their users. Of course, the timing of the launch is meant to aid adoption of the function…
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What’s Driving the TikTok Trend? TikTok, the app born out of the online lip-syncing trend, is now the name on everyone’s lips. Just a few weeks ago, it was the top free app on Apple’s App Store, and inspired a new regular segment on The Tonight Show With Jimmy Fallon. But what does a TikTok…
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Instagram is hot property right now and slowly but surely becoming Facebook’s golden goose. So it’s no surprise the social giant is putting more efforts in to make sure people are spending even more time inside the app. One annoyance when it comes to Instagram Stories is that sometimes you just don’t want to…
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You know that stage, post break-up, where you change your hair or your clothes to make yourself feel better? Well it seems Instagram is doing just that, with new changes being disclosed every week. Just last week we saw the announcement of fake followers being removed from the platform and now they’re changing the layout…
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Right now as we head into the dead of winter, our summer holiday is just a distant memory. But it’s now, as we turn the heating up at home, that we dream of going away. Our latest research makes it clear that social is a travel essential. We love to talk about going away,…
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When you’re running a campaign, it’s so easy to get WOWed by the longest numbers in your analytics. Reach and impressions are two of the metrics that are likely to be the largest. They’re both important in the right contexts, but there are some other metrics that you may not have considered. Which metrics really…
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A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube, beauty and fashion. This…
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