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Facebook’s #Trending comes to an ending

  As the fake news saga continues, Facebook announced on Friday that it’s removing the Trending section from its site. The tool for discovering trending news stories first launched four years ago and, since then, has grown gradually unpopular and was often criticised for jeopardising the legitimacy of the feed. In 2016, accusations of bias…

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A new Instagram algorithm is on the way..

  The photo-sharing powerhouse is set to undergo another algorithm change in the near future, and this time the focus is on users only seeing content that is relevant to them. This comes as a result of Instagram wanting to understand its community better, both where users and brands are concerned. Instagram have released some…

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It’s insights galore on Facebook this week

At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted some of their targeting options. It’s…

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TS-Square

New admin features for Facebook Groups

When Facebook was founded 14 years ago, it was designed to bring communities together – initially based around Harvard, then other Boston colleges, and eventually opening up to other universities. Two years after launching within educational institutions, anyone was able to sign up to Facebook, and, whilst you have to add your city or town…

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How much of a big deal is WhatsApp Marketing?

  We’re no strangers to the growth of Facebook and of course Instagram, and in the words of Chandler Bing, “Could there beeee anymore updates from Instagram this month?’ But, the less discussed of these growing apps is WhatsApp, which has quietly been growing its user base. According to stats released earlier this year, WhatsApp…

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Platforms provide best-practice guides for biz

Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature. So, what else is out there? Well, they’ve sure kept it on the down-low, but which other platforms have got a…

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Building Brand Buy-In With Social

Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media can help. For brands that operate in…

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