These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s impossible to avoid them.…
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This week in #60secondsocial we’re discussing how the role of paid media has, and will continue to rise. However, the misconceptions around the role of paid media are still heavily in debate. We reinforce the importance of paid modelling to ensure you’re targeting, and reaching, the right audience. Nothing in life is free, and social…
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Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year and the latest takes a big step in the world of social media marketing. Instagram’s Direct feature just got way more appealing with support added for external…
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Facebook’s ‘trending’ section has undergone a renovation this week. When you select a trending story, the new carousel format allows you to access a variety of different news articles and posts that other Facebook users have written on one story. The old format just directed you to one single news source when you clicked on…
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So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over. This form of content can…
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From Cali to Canada! Our MD, Colin Jacobs, is in Ontario in Canada this week for the final preparation of #ProjectCirrus. The cloud cover may be low, but spirits are high in anticipation of Fraser’s approaching wingsuit jump. Here is a full update on Project Cirrus from the international 60 Second Social team – Stay…
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Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to Livestream.com live video is more appealing to brand audiences: 80% would rather watch live…
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Facebook wants you to never leave the platform, and it’s working really hard towards this goal. From TripAdvisor-style travel recommendations with City Guides to helping with your dating life thanks to Discover People (and I am not even going to mention all the features directly copied from Snapchat), you have fewer reasons to go somewhere…
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It’s against best practice guidelines to start with a negative, but I’ve never been one for rules and taking lessons from the mistakes of others. Had I done so, then I would have found a tropical island to live and go fishing around, as an old man once advised me. But regardless, if I don’t…
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