We’re all guilty of blindly interacting with engagement bait. Like! Vote! Share! React! To things that… actually aren’t that engaging, but yet we do it. Does this mean that our own content quality control filter is failing? I mean, am I realistically going to win an X Box One for liking, sharing, tagging AND commenting…
Read More
They say money never sleeps and it appears neither do Instagram’s developers. The latest update is jam-packed with holiday spirit, so if you’re not into sending actual Christmas cards (you know, the ones that come in envelopes), Insta’s new creative tools might be just for you. Like recent Instagram updates, the latest is also heavily…
Read More
Spoiler alert: if you’re not using Facebook Live then you should be – even if you’re a B2B brand who DOESN’T believe they work for you! We use them and we’re smashing it for Fujitsu. If it’s not working for you, then you’re not using it correctly, or addressing the right stories. Answering…
Read More
Social platforms have become much more than a place to share words and pictures. You can stay in touch with your Aunt, play Scrabble with her and tag her in hilarious cat videos. Social has long replaced traditional forms of communication like writing, to keep in touch. In many cases, social platforms have replaced text-messaging…
Read More
Terminator? No joke. It’s been used as a lazy, negative cypher for AI for years, but it’s now actually developing at visible speed and catching up to 80’s premonitions. However, according to an article, Google’s DeepMind ‘has simple tests that may prevent AI apocalypse’. Phew. Hold off on sending a cyborg back to run for…
Read More
It seems like Facebook wants to take over the internet, and every week there seems to be a development that brings it one step closer. This week the giant’s giving Snapchat a break and is focusing on video once again. Since the launch of its TV proposition (a damp squib so far?), we’ve been keeping…
Read More
Do you remember when Facebook was still competing with other social networks like MySpace and Friendster? Back then, any cute feature that was a fun way to interact with other on the platform could give a network an edge over the competition. The ‘poke’ was a nice way to let someone know you were thinking…
Read More
Facebook Messenger’s had an interesting month. It literally failed to deliver twice in the last month as it inexplicably went down. There’s been some firm conversation around the kids’ app that’s worth keeping an eye on, and intriguingly, for an avid ‘bayer such as myself, it’s integrating PayPal through a chat extension. Is there too…
Read More
Christmas has come early in the world of Instagram with two new features which will change the face of Instagram as we know it! Pretty huge, right? So, what are the new features? The first of the two features is Highlights. This new feature will appear directly underneath your bio and here you can share…
Read More