Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates of your campaigns. If…
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Video is playing an ever important role in marketing and challenging brands to be responsive to the fast-changing environment. While businesses start to realise the importance of social video, making matters complicated for video marketers is that different social media platforms have unique features, requirements and metrics. This also brings the challenge of measuring the…
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I don’t know about you but I am tired of writing and especially reading, blogs with the same narrative, but here I am doing it again. Instagram has copied Snapchat… and if I had a penny for every time I have read about this topic I would have at least 3p, and 50p if you…
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Cast your mind back to the hazy days of June 2016 and you might remember that Facebook announced something very exciting at Vidcon – the ability to livestream with a friend on a split screen broadcast. Almost a year later, some different iterations along the way in the Mentions app for verified users, and the…
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What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the social world. However, Snapchat’s announcement of two new tools…
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Years ago, when immediate future first started, we talked a lot about social being the oil in the engine. The same is still true today. Social works at its best when integrated into marketing machine: amplifying and enhancing performance both within social and across all your marketing and sales activity. Sadly, social media channels are…
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Way back in the the halcyon days of 2014 we had high hopes about the fledgling social network Ello an ad-free alternative to the established Facebooks and Twitters of the social world, but, alas it never really took off as much as we hoped. But now the creators of the ill-fated Ello have returned with a new…
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Do you remember how I was banging on about a pair of shoes and how Pinterest now lets you shop from pictures about a month ago? (if you don’t here is the post) Well, now, shoppable videos are coming to Facebook and Twitter but maybe not just as you imagined it! Dubcandy is a new…
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So April has arrived, and with it a day when we stop bashing ‘fake news’, and instead celebrate it, and the other witty and, in some cases, heart-stopping ways that our friends and loved ones make April Fools of us all. Not to mention, the brands that get in on the act on their social…
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