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Snap inaugurate augmented reality m-commerce

Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it entail? Well, advertisers can add a button to…

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Facebook’s ‘Loyalty Prediction’ ad tool

  Facebook’s new Loyalty Prediction ad tool   We’re all familiar with Facebook’s targeting. Together with detailed demographics, user preferences and past actions, we’re able to deliver relevant messages to refined audiences through the platform.   A confidential document, examined by The Intercept suggests that Facebook may be working on a new, advanced targeting tool.…

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Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use of these by allowing users…

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Snapchat looks to hit a new audience for six

Video, and particularly live sports, has fast become the new battleground for social media companies to compete on. Twitter has its live-stream contract with Major League Baseball and Facebook has long been rumoured to be interested in Premier League rights. It should be no surprise then that Snapchat is interested in a sport offering of…

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Episodes of Instagram Stories 📺

Instagram Stories have been going strong for a year and a half, gaining success and slowly reeling in the Snapchat Stories users. In this time, brands have been experimenting with the feature and use it in many different ways. A few companies are doing it differently – Bustle being one. They’ve created 11 episodic series…

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