The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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The ROI on a brand’s social media activity is one of the most debated, most interesting, and often the biggest conversations we have with our clients.   Let us explain what we mean…   We know consumers use social media platforms for learning more about products and retailers and…
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If you’re a brand, you might have thought to yourself “I need a digital marketing agency. Surely it makes sense to go with one agency that does the lot?” I’m going to cut to the chase and tell you exactly why us indie, specialist agencies work so well, and…
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Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy…   Does interest tagging on Facebook increase traffic? https://po.st/xD1P3K…
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Consumers want authenticity, they need to trust you – so if you’re only including well-crafted, heavily branded content in your social media plan, you’re on to a loser. Marketers do a great job, no, really they do. Juggling the need to engage with followers and fans, build brand trust…
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    If you are a savvy copywriter with creative flair, then you will have produced a couple of Tweets whilst running multiple accounts that may have gone viral. Other than saving these tweets by liking it or screenshotting it, why not physically have a Tweet you could share…
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  Dark mode has been around for a while now with a number of apps and operating systems offering it as an option. Some people generally just prefer the design while others suggest their battery lasts longer by using it. One thing that’s undeniable is that it’s just a…
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Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go…
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Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory.   Everyone can agree that high engagement rates prove your content has been effective, but which social platform…
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  At the heart of your social media strategy are two things – your audience and content. By not putting the effort and time into producing valued and engaging social media content that will motivate your audience, you will be left feeling extremely frustrated with your results.   Thankfully it…
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  Snapshot time! In a week filled with news, it’s hard to keep up… which is where we come in. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else!   Users can now apply to be part of Twitter’s…
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