Facebook and their updates are killing the social game at the moment; here are the details on Facebook’s latest push into the mobile commerce industry. Last year, PayPal’s initial partnership with Facebook messenger allowed customers to connect their accounts with Facebook and use PayPal to shop on messenger. This year, PayPal have recognised the shift…
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With the near constant innovation we see from Facebook’s ad offering, it’s easy to forget that other social media platforms release new products from time-to-time. This week there have been two announcements that have got us excited, and they’re both about video. LinkedIn First up LinkedIn is FINALLY testing a video ad format that will…
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Scrolling through our social feeds has become routine to us, but it’s also something we do to pass the time. Wake up, scroll. Boring commute, scroll. You might feel like you’ve missed out on something today if you haven’t checked the latest Tweets, scrolled through Instagram or checked your Facebook notifications. We use social media…
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As someone who has spent the last few months frantically trying to find a job after returning from a 10-month teaching stint in China, I am always interested to discover new ways to get your CV out there in front of employers. Before landing my current job at IF, I of course, like most,…
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Keeping in line with keeping things fresh at IF, we’re giving 60 Second Social a shake-up. It’s now called Serious Social. Sometimes, there’s just too much news to fit into sixty seconds. The second tweak to our news format is that we’re going to be interviewing members of the team to talk about the subjects…
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Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday peak of social data to draw out…
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We’ve been broadcasting a lot of great news recently from IF, which puts us in a shining spotlight as an agency: a move to a stunning new office, nominations for awards, new business, visits by inspirational guests, but there’s a date in the calendar this week that gives us the opportunity to go beyond trumpet-blowing…
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Alas! There’s a new app in town that lets you post photos to Instagram directly from your Mac or PC desktop. Meet Windowed! Created by Felix Sun, a photographer and computer engineer student, this open-source software is basically a stripped down mobile browser that tricks Instagram into thinking you’re using a smartphone. Sun was…
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At IF, we’re all about creating a meaningful connection between the Ad products of Social platforms and the marketing strategies of our clients. Ever since Snapchat went public, it’s been really interesting to see a delay in waiting for them to launch a decent, competitive Ad proposition. The evidence lies in their Q1-Q3…
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