Millennials in the morning – It’s a new dawn I was lucky enough to recently attend a GA morning creative session They’re ‘a pioneer in education and career transformation, specialising in today’s most in-demand skills’. Perfect for somebody like me that’s worked in education, is a creative, works in social and is also a baby…
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With more than 300 million monthly active users, this week Twitter has launched its biggest redesign in years, including round profile photos, live engagement updates, and speech bubbles instead of arrows. Additionally, it’s now much easier to operate on multiple platforms. Whilst we’re loving the bolder headlines and simple style, the update has been criticised…
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In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal lives, and the consequences range from…
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It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch a counter attack. The ad block war is…
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I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s struggle to attract new users at the same pace as…
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We’re talking about bots a lot, and that’s because we really really like them! But somehow, people don’t always get why they are so amazing…so, I thought we would take a minute to give you 5 reasons why you should be using chatbots on Facebook messenger J Facebook Messenger has 1.2 Billion monthly users. That’s…
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Lost for words? Using emojis in your marketing campaigns has now become the secret ingredient to success. Yes, we are now seeing emojis daily in all social media activity, it’s the talk of the town! Yet, only a few brands have yet successfully included emojis in their Facebook marketing campaigns. Brands are failing to keep…
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This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can choose objectives and create custom audiences. Finally,…
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Nowadays, influencer marketing is playing a major role in brand marketing. It’s not a fad or a passing trend, it’s here to stay. From micro influencers, to stars with millions of followers, brands are investing a lot of money to place their products with the right people, and ultimately bring in more money as a result. The…
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