Facebook reveals an increased use of pre-roll ads and more… We’ve all heard of Watch – Facebook’s platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes — live and recorded — that followed a storyline or theme. With promising results, Facebook are now keen…
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Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it entail? Well, advertisers can add a button to…
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Just when you thought Facebook couldn’t better its video proposition, it’s done it again – the platform is using a select group of creators and broadcasters to test a new format called Premieres. To the average Facebook user, the videos will look a lot like Lives – viewers will be able to comment and interact…
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On the 15th of April, Instagram, in conjunction with Dezeen at Milan Fashion Week, launched an initiative in the form of a specialised profile called @design. The premise behind the move is to showcase the work of Instagram’s design team, as well as that of emerging artists on a global scale. Says the platform: “…we’ll…
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Facebook’s new Loyalty Prediction ad tool We’re all familiar with Facebook’s targeting. Together with detailed demographics, user preferences and past actions, we’re able to deliver relevant messages to refined audiences through the platform. A confidential document, examined by The Intercept suggests that Facebook may be working on a new, advanced targeting tool.…
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JD Wetherspoons has announced its exit from social media. You’re bound to have plenty of questions. Why come off social media? Will it hurt the brand? How about the long-term? Should other brands follow suit? We’re giving you the answers in this Serious Social. As a single-brand operator, the JD Wetherspoons offering is understood by…
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Many of its 44,000 Twitter followers were shocked at yesterday’s announcement that JD Wetherspoon will be closing all of its accounts across all social media platforms. The reasoning behind this bold decision however, remains relatively vague. Wetherspoon’s CEO, Tim Martin, listed a few reasons why he’s calling it quits – one being trolling of…
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Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use of these by allowing users…
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Video, and particularly live sports, has fast become the new battleground for social media companies to compete on. Twitter has its live-stream contract with Major League Baseball and Facebook has long been rumoured to be interested in Premier League rights. It should be no surprise then that Snapchat is interested in a sport offering of…
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