The IF Blog: Insights and Trends

Twitter has announced that it’s set to launch a new program to let its users shape how conversations look and feel on the platform. This builds from trials at the end of last year with “ice breaker” tweets, aimed at increasing engagement on the platform between individuals.

      Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can…

  Visuals play an important part when it comes to social campaigns, and the continuous rise of image-based formats like Stories means that visuals are here to stay for good. Now, if you’re not using high-quality images, you’re definitely missing out – but with optimal image formats changing all…

  It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool…

With so many users active on social media over the holidays, there was a huge panic over a rather substantial, unexpected change to Instagram. Here’s what actually happened and what it means. Instagram had intended to update the beta version of the user interface for a small number of…

  So, you have checked your analytics for the week and your followers on Instagram has gone up! *Celebrates* However genuine those followers are, you want to ensure that you are doing all you can to keep them there and engaged. Whilst it’s challenging to grow your brand on…

Whoosh! Another year has flown by, and what a year 2018 was too. Life at immediate future is an absolute rollercoaster and we’ve got our hands in the air while screaming “Woohoooo!!” at the top of our lungs. Thank you to everyone who’s contributed to all the thrills we’ve…

Since 2016 Twitter users have been frustrated with the way their feed has been presented to them, an issue brought on by changes to the platform’s algorithms. Twitter added this in to highlight current affairs, trends and updates as they happened, meaning that users weren’t always able to see…

Memes have been around for quite some time now. The word “meme” itself is Greek, meaning “that which is imitated.” Memes are so commonly shared that, based on Google Trends, “memes” are becoming a more popular search term than “Jesus.” Recently, a tumblr user shared what many think…

Many of us now turn to online shopping to avoid the queues, the tired feet, the unhappy children you find on a traipse up and down the high street – especially at this time of year. One of the other things we love to avoid is that annoyingly…