Facebook Watch, the video-on-demand service, is launching globally after previously only being available in the US. The video destination proved to be somewhat of a success in the US. According to the head of video at Facebook, Fidji Simo, the time spent watching videos has increased by 14 times since the beginning of 2018, and…
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Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads. It’s a genius solution for social media gamers to try before they buy, staying within the app,…
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If you consider yourself to be a “notable public figure” and have a healthy follow on Instagram, you can now apply to have the blue badge that makes your public status official. Instagram considers the badge to be an important way for the wider community to know that the account being communicated with is the…
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Time poor, but feeling creative? Fret no more. A couple of weeks ago Facebook announced its Creative Shop, a simple way for brands and marketers to easily convert static images into video. You may be lucky enough to have a wonderful design team who can whip up some amazing creative in no time but,…
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Add a Pixel to your Group Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR world, where Facebook is working hard…
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We all know that the trend of taking photos of your food and sharing them on Instagram is nothing new. However, now it seems we’re not only taking photos of our food to document what we ate, but to help others decide where to eat too. More so than ever, we’re checking a restaurant’s Instagram…
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In an effort to make “Feed the best place to share and connect with the people and interests that matter most to you”, Instagram is testing a feature which will add recommended posts to your content stream from users you don’t already follow. A similar feature was previously trialled but there are a couple of…
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It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice? Pinterest now has over…
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When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is one of those things where…
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