Mark Zuckerberg once said that Facebook’s main purpose is “bringing the world closer together.” When I moved away from home to go to uni, I eventually gave in and created a Facebook account for one reason – to keep in touch with friends I was no longer around anymore. It connects friends far and wide,…
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After Facebook introduced the WhatsApp Business app in September last year, it’s looking like it’s set to be their next moneymaker. In contrast to the standard app that revolves around conversation between family and friends, the Business app is designed for businesses to interact with their customers by providing real-time updates and support. The latest…
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I want you to think about the last video you published. How many video views did it get? 10s, 100s, 1000s? Now imagine the positive impact on your brand if you could garner hundreds of thousands of views from your prime audience – and, specifically, boardroom decision-makers. There’s a myth within industry that Facebook is…
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Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work.…
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So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos on its website with unappealing black rectangles anymore…
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LinkedIn’s latest feature update allows the sending of recorded audio messages from one member to another. Reducing the friction of communication in an online community like with any new tool, voice messages, can be used well or poorly. By providing its users with an option that is popular on mobile apps, such as WhatsApp and…
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Have you been part of Facebook’s Watch Party testing? If not, you’ll be excited to hear the functionality has finally launched to all Groups around the world. Watch Party allows Group members to watch a video (either recorded or Live) at the same time and interact with each other while they do. In essence, if…
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As marketeers it’s our job to advertise a product or a brand to the masses, but what we sometimes forget is that we also need to be engaging. One of best and easiest ways to do this is to use more lifestyle content, that could be videos, images or written content. Lifestyle content allows…
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Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in the form of shares, likes…
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