Earlier this week it was announced that Reddit, the social network that only a few of your outlier friends hang out on, had raised $200 million in new venture funding. That means that it is now valued at $1.8 billion according to CEO Steve Huffman. Now, that’s a large figure by any measure. Well,…
Read More
With news that WhatsApp Status has 250M daily users, and that Facebook is allowing users to share their Stories publicly, I’m beginning to wonder if there’s enough room in our busy lives for all of these Stories apps? And precisely which platform should I pick to share the intricacies of my daily life?…
Read More
Will copywriters remain part of the digital furniture, or be chucked out? Copywriting obviously needs a degree of intelligence. Hell, maybe not even a university degree, but a sound knowledge & understanding of language, with an embedded personal style that’s flexible enough to adapt to business needs. As copywriters, we’re supposed to be able to immerse…
Read More
A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise. And it’s not just Facebook. Whatsapp and Messenger are also taking spaces in the top 5, with…
Read More
It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now! Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop in the number of people viewing Snapchat stories since…
Read More
Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the new development now enables businesses to view…
Read More
It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed to funnel some of that…
Read More
Lead generation through social? The whole point is to drive revenue and hit that C-suite spot. Do it, measure it properly, and you can challenge with conviction at how effective it is, for those that are sceptical. There’s a divide of those that do, and those that don’t generate leads from social. 61% of marketers…
Read More
With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus is still on their millennial audience bracket.…
Read More