The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is ramping up its efforts to…
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Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed their status feature to something…
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It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we must adapt your…
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For years, the mantra touted by every social expert is that brands need to “be transparent and honest” when engaging in social networks. Whilst the rewards of social marketing are undoubtable, occasionally organisations make mistakes or fall into holes. It happens. Most learn and move on. But some companies deliberately flout both the rules and…
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I was walking on the street and I just saw a girl with my dream pair of shoes (OK I already have a lot, so let’s just say one of my dream pair of shoes). Right then and there, I wished there was some way I could get a quick snap of them and the…
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There has been so much written about social media strategy for small businesses. Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses web presence, with the results…
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Admit it, we all know someone who thinks that working with a major influencer is an easy way to get their product in front of millions of people. They often fall at the first hurdle when they realise their favourite YouTube Creator is charging a not-so-small fortune for a video and is already working with…
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Social media customer service is becoming more important by the day. According to J.D. Power, 67% consumers have now used a company’s social media channel for customer service. And when they do so, they expect quick response times which a lot of companies are still failing to deliver. So does artificial intelligence provide the solution?…
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They say imitation is the sincerest form of flattery, and if that’s the case Snapchat should be positively blushing right now. Because lately all of the social networks seem to be crushing fairly hard on that friendly ghost. Get a room you guys. The latest, fittingly in this post-Valentine’s week (or not, depends how you…
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