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YouTube Studio: Insightful success, or work in progress?

After 9 months of beta testing, YouTube have finally launched their new Studio interface. Equipped with three new metrics and better insights, you’ll now have access to an improved understanding of how each of your videos is performing. The new dashboard shows you personalised news and information for your channels. Our MD Colin tells all……

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The blue tick as we know it…

Recent news from Twitter suggests there are plans in the pipeline that could see us all the proud owners of our very own blue ticks in the future. Twitter verification has been under scrutiny for a while now, with most users seeing it as a symbol of endorsement or credibility when it is simply meant…

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Twitter has got its (Advertising) swagger back

  The past few years have been a roller-coaster ride for Twitter. Success stories broadcasting their flotation and rise to $69 a share (in January 2014) were followed by column inches informing us of declining revenues, their share price crashing to $14 (in May 2016), ensuing staff cutbacks and comprehensive restructuring of their advertising proposition.…

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Increase LinkedIn engagements with top topics from 2017

There are plenty of tactical ways to use social media for B2B marketing. The first question… which channels are you using? Well, we all know that B2B loves LinkedIn. But, how should you be using LinkedIn? There has been a huge focus on LinkedIn over the past year. The platform released that its engagements (comments,…

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Facebook algorithm changes: what we now know

Wanna know how to thrive on Facebook in 2018? Here’s what Facebook’s second algorithm change means for brands. It focuses on prioritising content from friends and family, so it’s no surprise that has sparked huge concern, interest and conversation for brands. Publishers, marketers and news outlets will have lower priority. Our MD Colin explains what…

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