The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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One of the reasons Facebook stands above all other social media networks, is that it isn’t just a social media network. Facebook is a technology giant. That’s why it is in the same category as Google, Apple and Amazon. A lot of this tech is deployed behind the scenes,…
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Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort…
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It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes…
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Ask any marketer, and they’ll tell you that generating engagement on social media all comes down to persuading your audience to respond to you. In order to persuade, you need to apply simple psychological strategies to trigger emotional responses from your audience, as a result of them viewing…
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It’s exactly 28 days until I hear our Producer and Director speak into my earpiece, issuing the famed cue I so love hearing: “And we’re live in 3, 2, 1”. The production lights will be illuminating our on-location set, and I’ll see the red lights appear on our Blackmagic…
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Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up…
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Can ­­Youtube exist without its UGC base? Surely not in the form we know today, but this might not just be hypothetical speculation. YouTube users are currently leaving the platform at an alarming rate, in favour of the Google video colossus. It seems to be a mix of…
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Letting your friends know where you are to have an impromptu meet-up is a nice idea and something that a number of social networks have tried, with varying success. Facebook views Snapchat’s implementation of the feature as one of the better examples of how it should be done. Given…
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A recent Facebook study using eye-tracking and device-tracking has found that TV viewers are also looking at their smartphones 31% of the time, most often at a social app. More than half of participants’ mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger.
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It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users.
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