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60 Second Social 09/10/17

Last week we welcomed Paul Hewitt, playwright & creative strategist, to our office. In this week’s 60 Second Social he tells us the importance of the link between playwriting, storytelling, and social. Our greatest takeaway was, considering what celebrity or family member your brand would be, and tailoring your tone of voice and language to…

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Crimes Against Emoji

To celebrate the release of iOS 11’s all new emoji set we thought it was time for a refresher course on the use of emoji in social media, to prevent some of the more common crimes against emoji. With Apple announcing the release of everything from Hedgehogs to Wizards in the new emoji set it’s…

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Bumble Bizz and its challenge to LinkedIn

It’s 2017 and there are many wonderful things about the way the world is today versus where it was, even as recently as a few decades ago. And if you read The Better Angels of Our Nature, you start to feel really positive about mankind’s progress as a whole. One of the things that has…

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Swiping just got professional!

  Over the last few years I have read numerous articles and statuses from women who have been ‘flirted’ with when using LinkedIn, a website that’s sole purpose is for professional use only. So, to see that Bumble, synonymous with dating, is now launching Bumble Bizz – the lines between dating and professional networking are…

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When Solo Apps go Social

“Your eyes will go square!” – one of the many myths my parents preached in my youth. Eating crusts never made my hair go straight. Nor did eating carrots give me night vision (much to my disappointment!) Though they tried to talk us out of it, our eyes and minds are never far from screens.…

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Instagram strengthens support for its most vulnerable users

In May, the RSPH named Instagram the worst social network for mental health in their #StatusOfMind Report, so it’s no surprise that the social network is trying to strengthen its support for users with mental health issues. Now, during live videos, you’ll be able to anonymously flag your concern for the broadcaster, and as a…

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Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly rooted among traditional internet retailers…

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Snapchat launches sponsored 3D World Lenses into the real world

  I mean finally! Recent announcements of Snap’s major losses have had everyone asking the same question: why can’t they lure advertisers? Well, they might have just flipped the coin. Snapchat’s Chief Strategy Officer Imran Khan took to the Advertising Week New York stage on Thursday to announce what we’ve all been (not so patiently) waiting for; brands…

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Twitter enables 280 character limit & so can you

On Tuesday Twitter joyfully announced the rollout of a shiny new 280 character limit in nearly all languages. (Sorry Japan, China & Korea). Although initially the wonders of double tweet space were only available to a select few (Sorry Ellen) the internet was quick to point out that adding a chrome extension would exploit this beta test,…

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