From Snapchat’s Spectacles to the Amazon Dash Button, 2016 has seen a heavy focus from brands and advertisers on integrating digital and physical. This was also adopted in the marketing sphere, and several of the most notable campaigns this year came from ideas that found a way to use digital data to serve personalised and…
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I know what you are thinking not another Snapchat blog but it’s hard to not cover this social media maverick when they continue to innovate at the rate they do, and their latest innovation is not digital it’s physical. If you asked me 10 years ago “do you think we will be wearing social media camera…
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Snap Inc., the maker of Snapchat, has confidentially filed for its IPO, according to a report from Reuters and word on the grape vine is the company could go public as early as March. So what does the future look like for Snapchat once it goes public? Will it be the next twitter, the Next…
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Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we totally agree that there’s a…
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Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer service portal. It’s becoming…
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Have you noticed how the Internet always agrees with you and seems to know what you like? Eli Pariser was the first to describe the filter bubble phenomena in his book “The Filter Bubble: What the Internet Is Hiding from You” (2011). According to him “a filter bubble is the intellectual isolation that can occur…
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Live social is an art. For some it comes naturally. Those with a flair for creating content on the fly and sharing their lives moment-by-moment will certainly have an advantage when it comes to live-posting at an event. However, without a deeper understanding of your client’s brand, the key messages you are trying to communicate,…
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Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers. That social media is at…
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Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive, it’s usually not the only…
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