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Instagram strengthens support for its most vulnerable users

In May, the RSPH named Instagram the worst social network for mental health in their #StatusOfMind Report, so it’s no surprise that the social network is trying to strengthen its support for users with mental health issues. Now, during live videos, you’ll be able to anonymously flag your concern for the broadcaster, and as a…

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Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly rooted among traditional internet retailers…

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Snapchat launches sponsored 3D World Lenses into the real world

  I mean finally! Recent announcements of Snap’s major losses have had everyone asking the same question: why can’t they lure advertisers? Well, they might have just flipped the coin. Snapchat’s Chief Strategy Officer Imran Khan took to the Advertising Week New York stage on Thursday to announce what we’ve all been (not so patiently) waiting for; brands…

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Twitter enables 280 character limit & so can you

On Tuesday Twitter joyfully announced the rollout of a shiny new 280 character limit in nearly all languages. (Sorry Japan, China & Korea). Although initially the wonders of double tweet space were only available to a select few (Sorry Ellen) the internet was quick to point out that adding a chrome extension would exploit this beta test,…

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Vanity metrics are bovine dung

Remarkably, the desire for vanity metrics is on the return. Why? Well, I’ve not got a tangible answer for you. Lazy marketers lacking robust experience? Increasing board pressure? Perhaps. Vanity metrics are the devil of Social Media. At immediate future, we’ve worked hard (for many years) educating clients, and industry, on the pitfalls of vanity…

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Google set to Stamp on Snapchat

After a Google bid for Snap Inc. last year was rejected, it seems that the company has been busy creating an alternative to Snapchat Discovery. It is reported to be called Stamp. A mash up between ‘St’ and ‘AMP (Accelerated Mobile Pages). Right now, all we have is leaked news. There is no official launch…

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Twitter tests Twitter lite – but is it too late?

Developing countries don’t have the same access to Internet facilities as we have in the West. The high cost of data on mobile plans and poor infrastructures mean that it is harder for people living in developing countries to access social media networks. To remedy this, Facebook has launched its lite app in Kenya, Tunisia,…

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Instagram pods – peas or war?

  If you’re an Instagram junkie you’re probably already clued up on Instagram comment pods, however, if you’re clueless, here’s everything you need to know… Although they’ve been around for a short while already, I only became aware of the ‘Instagram comment pod’ concept recently. Most likely because I don’t have 1M followers or a…

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