The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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Earlier this year, Instagram launched IGTV, which lets users upload videos up to an hour in length. Until then, video content on Instagram was limited to 60-seconds in feed and 15 seconds for each Stories frame. It’s no secret that vertical video is quickly…
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Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping 1.2 million…
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On this week’s Serious Social, Annabelle and Katy discuss the findings from our latest insights report – Devouring the GBBO Social Opportunity. Bake Off is responsible for a huge level of conversation, with almost 1M mentions on Twitter alone last year. You don’t have to be a baking…
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  You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With…
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  Facebook recently announced a new requirement for managers of large pages to go through an authorisation process to ensure their accounts are legitimate. The process follows Facebook’s widely available two-factor authentication offering, meaning that it will be less likely that Page Manager accounts will be…
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  If you’ve reached this blog, you’re probably wondering why you should implement multi-camera live streaming into your digital marketing strategy and how to pull it off. Firstly, if you feel overwhelmed by the amount of technical terms, don’t worry about it. There is a lot of science behind…
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Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal with…
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With the Great British Bake Off just around the corner (Yippee!) it’s not too late for brands to take advantage of the engaged and vibrant social community that #GBBO attracts. This year’s Love Island proved how fruitful social TV campaigns can be. Savvy marketers tapped into the zeitgeist…
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This week on Serious Social we discussed our philosophy of why you wouldn’t buy a one player football team…so why should your social media team be any different? Despite all the platforms and tools available, you still need a social media team in place to ensure you have the…
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  Video content is kind of a big deal when it comes to social media marketing, or any marketing come to think of it, but you probably already knew that, didn’t you? So how do you make the most of your killer video on social? Here are a few…
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