The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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You’ve probably heard us bang on about social listening. And, that’s because we love it. But if you’re not 100% sure what it is, how it can be used or what it can achieve, then this blog’s for you. For starters, social listening is the monitoring of online conversations…
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Fasten your seatbelt – there’s yet another Instagram Stories update coming your way – just as you were getting used to polls, emoji sliders and music stickers. Are you ready to ask open-ended questions to your followers and get the answers privately via DM? The new feature, currently in…
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  When you think of influencer marketing, your mind probably wanders to the Kardashians or Zoe Sugg. Any marketer knows that done in the right way, influencer marketing is a great tool for consumer brands to reach their target audience in an authentic and engaging way, and lead to…
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Mastering photography and video skills usually takes a lot of patience, practice and time. Filming something well is almost identical to taking a great photo – same principles apply. Get to know your camera, work out all the different settings and what they do. Invest in some basic filming…
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IGTV is Instagram’s new dedicated solution for long-form vertical video solution. Don’t worry, it isn’t here to replace Stories! And it isn’t stepping on YouTube’s toes – not yet anyway… In this week’s Serious Social, we’re having a natter about which platforms are doing it right when it comes…
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    Having promised the world that they would improve the visibility for all ads running, Twitter has announced the launch of their Ads Transparency Center. This feature allows anyone to view more information about the ads that are being served to them, especially the political ads, such…
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  Well, it looks like developers at Instagram’s HQ have been super busy. Last week we spoke about the launch of Instagram Lite, today we’ll be looking at the new video chat feature that lets you have a 4-way conversation while still browsing through Instagram, the…
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Last week Instagram announced that they’ve hit the 1 billion user mark and they launched IGTV. This week, they’ve released a stripped-down ‘Lite’ version of the app for Android users. Is there anything they aren’t doing at the moment to win more followers? Instagram Lite aims to target…
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As this World Cup gets underway, it’s worth reflecting on how changes in social media engagement are coinciding with the major shifts currently taking place in sports consumption. These converging trends are positioning social at the centre of sports entertainment, not just as a way of connecting with…
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Light. Camera. Action. And there you are in front of the camera, nervous as hell and trying to remember what you planned to say. Your throat works madly. You fluff your lines. Gah! Being in the limelight is not for everyone. Yet, when it comes to social video it…
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