The IF Blog: Social Media Insights and Trends

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…

You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…

In B2B marketing, it’s not just about generating leads-it’s about what happens afterward. Effective lead nurturing can make the difference between a warm lead that converts and one that slips through the cracks. While lead quality and conversion rates are critical, nurturing your leads throughout their buyer’s journey is what…

Grabbing attention in a split second is crucial in the social world, brands are constantly searching for fresh and innovative ways to make their content stand out. A trend that has been around for ages, but is now gaining momentum is using abstract shapes as revealing masks for visual content.

How do people really feel about brands these days? It’s not just about likes and shares—it’s about the emotions behind those interactions. Whether people are venting frustrations or singing praises, those feelings matter. So, how do different industries stack up, and what can companies do with these insights to better…

One challenge consistently sits in marketers’ lists: improving lead quality and conversion rates. According to recent reports, 54% of B2B marketers identify this as their biggest hurdle in 2023. While generating a high volume of leads is crucial, the real value lies in their quality and the…

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

From captivating energetic tweens to discerning near-thirty-somethings, 70% of Gen Z is turning to TikTok for their daily dose of culinary inspiration. Food recommendations transcend simple nourishment—it’s a visual feast that stimulates both the eyes and the mind. This generation relishes their gastronomic exploits through quick, captivating…

As most of you already know, showing something is much faster than explaining it. That’s why graphic designers are increasingly tasked with creating animations to communicate ideas effectively. Whether it’s a social media post, a promotional video, or an engaging web banner, knowing how to make your animations impactful is key…

in today's blog, I thought I'd share a few of my go-to sites that I like to visit when I need a little help getting out of those creative ruts. These are the places that never fail to offer a fresh perspective, a bit of inspiration, or simply a much-needed break from whatever I'm currently working on.