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Facebook Continues to Dominate. But Why?

A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise.   And it’s not just Facebook. Whatsapp and Messenger are also taking spaces in the top 5, with…

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It’s time to get your Instagram Stories straight

It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now!   Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop in the number of people viewing Snapchat stories since…

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Instagram caters to the evolving needs of businesses

Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the new development now enables businesses to view…

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What makes a good back to school campaign?

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed to funnel some of that…

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Lead generation through social. Keep your c-suite sweet.

Lead generation through social? The whole point is to drive revenue and hit that C-suite spot. Do it, measure it properly, and you can challenge with conviction at how effective it is, for those that are sceptical. There’s a divide of those that do, and those that don’t generate leads from social. 61% of marketers…

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60 Second Social 24/07/17

With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus is still on their millennial audience bracket.…

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