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Is Tinder actually doing Stories?

I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good at it. She disagrees). I am quite…

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It’s a Millennial world out there

Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want. Not only do we have to consider…

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Facebook bolsters custom audiences on Instagram

We’ve heard on the grapevine that Facebook is making some significant changes to its Custom Audience feature, a brilliant way to re-target users who’ve interacted with brands in some way. Although it’s only in testing at the moment, you could soon be able to create a custom audience based on people who’ve interacted with your…

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Social Media Searches on Job Applicants –The Clampdown

‘All the world’s a social media platform…’ The internet has been called an unregulated Wild West, a digital playground, a threat to society, and more. Realistically, it’s taken 25 years to grow into something that we simply can’t live without. We live our lives on there, and it’s an extension of ourselves. Millennials get a…

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How to Write Great Branded Content

There are a million and one blogs out there that talk about how to write great content, and while some have valid points, there’s one thing they tend to miss. Great content comes first and foremost, from passion. Great content can’t be made to fit an audience. It can’t come purely from data. Not sustainably…

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Are you social selling yourself short?

There’s a bit of head-scratching going on in marketing around social selling. You know, that way of using social media to leverage your prospects, build relationships (like the real world), improve and discover new sales. The confusion arises from trying to answer a simple question: Does your organisation have an agreed upon definition of social…

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