The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
Read more
image
It seems this month every marketer is either talking GDPR or about creating ‘relevant content’. It’s not a surprise as the two are interlinked. With brands needing customers to engage enough to sign-up for consent programmes, content has to be meaningful, to resonate and capture attention. The…
Read More
When Facebook was founded 14 years ago, it was designed to bring communities together – initially based around Harvard, then other Boston colleges, and eventually opening up to other universities. Two years after launching within educational institutions, anyone was able to sign up to Facebook, and, whilst…
Read More
  We’re no strangers to the growth of Facebook and of course Instagram, and in the words of Chandler Bing, “Could there beeee anymore updates from Instagram this month?’ But, the less discussed of these growing apps is WhatsApp, which has quietly been growing its user base. According to…
Read More
Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature. So, what else is out there? Well, they’ve sure kept it on the down-low, but…
Read More
  Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment.   It…
Read More
Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media…
Read More
Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a…
Read More
It’s a story that’s all too familiar to us all. Businesses led by leadership teams who have not immersed themselves within, or spent enough time understanding social media. But, despite knowing they should have a presence on social media, and probably be advertising on social too, they try to…
Read More
71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and networking. These…
Read More
Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with…
Read More