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Facebook won’t give up hope on the poke

Do you remember when Facebook was still competing with other social networks like MySpace and Friendster? Back then, any cute feature that was a fun way to interact with other on the platform could give a network an edge over the competition. The ‘poke’ was a nice way to let someone know you were thinking…

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What exactly is the message Facebook Messenger is putting out?

Facebook Messenger’s had an interesting month. It literally failed to deliver twice in the last month as it inexplicably went down. There’s been some firm conversation around the kids’ app that’s worth keeping an eye on, and intriguingly, for an avid ‘bayer such as myself, it’s integrating PayPal through a chat extension. Is there too…

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Instagram launches huge changes to Stories

Christmas has come early in the world of Instagram with two new features which will change the face of Instagram as we know it! Pretty huge, right? So, what are the new features? The first of the two features is Highlights. This new feature will appear directly underneath your bio and here you can share…

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Facebook Develops Facial Recognition Software

Facebook is the  world’s largest facial recognition database with 300 million photos uploaded every day. It is no wonder then that Facebook is looking at ways to improve customer service, measured through sentiment, by analysing the expressions on shoppers faces when they visit a brick-and-mortar store. Facebook has submitted a patent which will enable brands…

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The Big Snapchat Redesign

Snap has been under a lot of pressure since it’s Q3 Earnings report and as we have reported recently change has been on the horizon for a while. In an attempt to invigorate their stagnating user growth beyond the 3% mark and boost their low revenue Snap Inc. have taken a huge risk and redesigned…

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Serious Social 30/11/2017

We welcomed a broadcasting behemoth to our office for this week’s Serious Social. Gavin Dawson, head of comms for international markets, came in from the BBC to look at what we do, and discuss the changing role of social for broadcasters. How do you create content and always-on plans for different continents and audiences? Which…

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