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Serious Social 17/10/2017

Keeping in line with keeping things fresh at IF, we’re giving 60 Second Social a shake-up. It’s now called Serious Social. Sometimes, there’s just too much news to fit into sixty seconds. The second tweak to our news format is that we’re going to be interviewing members of the team to talk about the subjects…

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A look back at a summer of travel on social

Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday peak of social data to draw out…

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Now you can sing emoji….😊 🎵

Got a favourite emoji? Now you can listen to songs based on them, with a new music recommendation update on Facebook messenger. Sooo 2017! Facebook and Apple have joined forces to create an Apple Music bot that recommends specific songs or playlists based on one particular emoji. If you prefer to stick to the more…

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60 Second Social 09/10/17

Last week we welcomed Paul Hewitt, playwright & creative strategist, to our office. In this week’s 60 Second Social he tells us the importance of the link between playwriting, storytelling, and social. Our greatest takeaway was, considering what celebrity or family member your brand would be, and tailoring your tone of voice and language to…

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Crimes Against Emoji

To celebrate the release of iOS 11’s all new emoji set we thought it was time for a refresher course on the use of emoji in social media, to prevent some of the more common crimes against emoji. With Apple announcing the release of everything from Hedgehogs to Wizards in the new emoji set it’s…

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Bumble Bizz and its challenge to LinkedIn

It’s 2017 and there are many wonderful things about the way the world is today versus where it was, even as recently as a few decades ago. And if you read The Better Angels of Our Nature, you start to feel really positive about mankind’s progress as a whole. One of the things that has…

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