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New Snapchat updates – The full picture

The race to first place between Snapchat and Instagram is fiercer than ever as Instagram has just launched another Snap-inspired update that let users reply to a Story with a photo or a video. But, our favourite ghost hasn’t surrendered just yet and has launched some new features of its own including Voice Filters. Make…

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60 Second Social 06/07/17

We’re behind the scenes at #FujitsuWorldTour. In this rendition of #60secondsocial we’re highlighting the importance of capturing great video content on social. We highlight that planning is extremely beneficial; storyboards are key. Similarly, the best audio and lighting you can get your hands on is of utmost importance. We talk capturing general views (we must…

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What Facebook has done in just 7 days

Facebook’s been busy trying to conquer everything and everyone it seems in the last 7 days taking on everyone from Netflix, Google and Internet service providers. As well as updating its core platform and back end metrics all in the aim to diversify and improve its product offering. Check out what Facebook has done this since…

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60 second Social 03/07/2017

In this week’s #60secondsocial, and throughout this week, we’ll be giving you insight into how you can create world-class video content on social media. We highlight how there’s more to video creation than just a good camera – lighting and audio both have equally as big an impact on the finished content. We’ll also be…

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Facebook’s war on spam

Facebook have made some great strides in their battle against fake news and now they are renewing their efforts in the war on spam too. The social giant announced updates to the news feed algorithm which should limit the reach of spammy content shared by profiles which frequently post large quantities of links in quick…

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Instagram is testing “Favorites”

Instagram has noticed a strange phenomenon lately. People have started to create small, private accounts, so that they can share pictures with only a select cluster of friends rather than all their followers. In response, the platform (who’s smashing it lately, right?) has created a solution in the form of Favorites. The new feature lets…

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YouTube: King of the video castle?

We’ve always loved watching moving images. From the ancient zoetrope to retina-scorching 3D on a massive screen. The development of the moving image has been swift and rapid. One medium in particular looked to kill of cinema and rule the home roost. At one point, it looked like the ubiquity of the television would mean…

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Facebook has revealed secrets about its TV ambitions

After months and months of speculation, our predictions in IF Towers have finally come true and Facebook has uncovered secrets about its TV ambitions. Earlier this year, when Facebook began testing in-stream video ads in non-Live broadcasts, and at the same time changed their newsfeed algorithm to benefit some longer videos (a complete three-sixty from…

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