Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of the new look LinkedIn. Ironically…
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Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve been living in a cave…
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I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us to create better devices faster…
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Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at the end of the day, it’s about what…
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It’s always nice to see your work do well. When you see the results of a campaign and a certain piece of content or chunk of copy performs better than you expected it’s wonderful. But why not expand upon that? In the music industry you don’t have a hit single and leave it at that,…
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We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure we only see content…
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As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects. That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and of course there is no…
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In 2016 both Facebook and Twitter made a concerted effort to simplify their ad platforms, making it easier for individuals and small business owners to advertise their business. Compared to a few years ago, setting up campaigns is now relatively easy, and there are plenty of detailed how-to guides to on Facebook’s Blueprint…
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Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using your existing platforms. Instagram Stories…
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