LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The outcome? Engagement times were…
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It’s been a tough couple of weeks for Facebook. Understandably, many are disappointed by the delayed reaction and slow apology for the Cambridge Analytica data breach. With GDPR on the horizon, EU citizens have more rights than ever before with regards to who holds their data and why. Users from all over the world have…
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Earlier this year, Facebook announced a change to the platform’s algorithms, whereby local U.S. news and smaller publications would be given a boost as part of their broader effort to increase community engagement. Now, it has announced that it is expanding the News Feed change globally. But what does this mean for users? In a…
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You’ll wanna jump back onto Twitter when you hear this. Twitter has dramatically changed its ad proposition in the last 18 months and it’s been a great success. For their platform, for our agency, and it can be a success for you too! In this week’s Serious Social we let you in on how…
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UK-based e-retailers! You’ll step up your social when you hear this… Instagram are giving UK online retailers the chance to publish shoppable posts. Shoppable Instagram posts have been on the horizon for a while. The feature was available to American businesses last year, so it was only a matter of time before they shipped shoppable…
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Do you want to build brand loyalty and stand out from the crowd in a busy marketplace? Well, you need to first answer the question “why?”. “Why does your brand exist?” And no, you’re not allowed to say profit! So, go on, have a little think… Do you exist because you want to help other…
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It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app. A change in 2016 meant…
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With the jump in Twitter’s share prices earlier this year, it seems that the social giant is going from strength to strength. Considering the playground of pundits and the cerebrally astute, how do brands cut through the rants and opinions and make the most of this platform? Here are 5 ways to get you on…
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Over the last week, we’ve heard a lot about the data breach between Facebook and Cambridge Analytica. 300,000 users shared their data and, as a result, 50 million users had their data taken without their express consent. Mark Zuckerberg has finally made his statement. You can see it here. Is their apology enough? Which actions will…
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