Streaming video content from mobile devices to TVs has been around for many years and the big players such as YouTube have taken the lead. Facebook now wants a piece of the action with the inclusion of video streaming on your TV through popular devices such as Apple TV and Chromecast. Currently only available for…
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The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer. It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices. Periscope Producer allows content creators to stream highly polished video content from an impressive selection of sources that…
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We have been banging the audience-first drum relentlessly for the last few years. Why? Because it is the best way to deliver results in social. More recently I discussed the merits of micro-targeting in social media: finely slicing your customer segments to ensure you can deliver relevancy at scale. In other words, being even more…
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Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While their purpose hasn’t changed, their…
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Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands would often focus purely on…
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Planning events? Opening a pub? Going for a charity run? Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that completely justifies the creation of…
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Once upon a time, when social was still in its infancy, advertisers who were innovative enough to take the risk of plunging into the social media ‘trend’ were rewarded by establishing themselves as the first brands to truly embrace direct online relationships with their customers. Back in a simpler time, organic reach and engagement were…
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Periscope announces a new partnership with its mother company Twitter. Starting this week, you have the option to provide a link to your Periscope profile on your Twitter page. The quick fix for avid Periscope broadcasters would be to provide your profile link within the website field on your Twitter profile. Here’s why you should…
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It’s no secret that Mark Zuckerberg is trying his hardest to tap into developing world markets. In 2015 Mark hosted a town hall, with Indian Prime Minister Narendra Modi to talk about Facebook’s ‘Internet.org’ program now named Free Basics. A year on from that meeting and India regulators banned the Free Basics service based…
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