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60 Second Social 22/05/2017

Our MD, Colin Jacobs, is in Davis, California this week for #ProjectCirrus. Ray Bans and all, here he is congratulating our very own Tajah Brown for her nomination in this year’s B2B Marketing’s Rising Star/Newcomer of the year category.  Click here to subscribe to our channel and stay up to date with 60 Second Social…

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Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press releases, videos, tweets, documentaries, Facebook…

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Snapchat announces new camera ads to draw in advertisers

In a bid to be a step ahead of Facebook, Snapchat has announced three new ad products, adding to the already trending lenses and geofilters. As Snap Inc. missed the expectations for its first quarterly earnings last week, it’s really not surprising that the pressure is on when it comes to winning over big advertisers.…

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4 key metrics to measuring your social campaign

Measuring the success of a social media campaign has become more and more sophisticated, it’s not just about the traction on social media, but also the next steps to site side. Gone are the days when a website and social media was simply there to look great. Today, websites and social behaviour hold the key…

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Tasty takeaways from The Drum Future of Marketing Conference

Last week, I attended The Drum’s Future of Marketing Awards at the America Square Conference Centre in London. In keeping with my social mind-set, I chose to attend the following sessions; ‘The Future of Content’, The Future of Social, and ‘The Future of Personalisation.’ To give you an insight into the day, and a glimpse into the crystal ball…

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60 second Social 15/05/17

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm. Snapchat are reliant on their youth demographic, but is where they’re going wrong? Will they expand their user demographic…

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