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Social Selling on Snapchat and Instagram just got easier

Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can checkout then and there, or leave the session and…

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6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via a mobile phone. In fact,…

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Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can use them to your advantage!…

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60 Second Social 02/05/17

B2B marketers, meet your new best friend, LinkedIn Matched Audiences! The new feature includes three new targeting capabilities; website retargeting, account targeting and contact targeting. The new targeting options are similar to that of Facebook’s custom audiences, and Twitter’s tailored audiences, but will they prove to be as successful? Find out all you need to…

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Tumblr’s Cabana App introduces a new way to share video

  Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos together, in real time!…

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Why curiosity is a digital marketer’s best skill

I’m writing this blog whilst in-flight, on my way to Athens, to present a keynote at Social Media Conference 17 – #SMC17gr. As with all good keynote speakers, my aim is to strike a balance between inspiration and relevant insight. All too often, shared case studies are limited to brands blessed with plentiful budget. How…

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Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of Facebook copying Snapchat. Although this isn’t the most exciting feature Facebook has announced in…

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Are LinkedIn’s new targeting tools your perfect match?

  Earlier this week, LinkedIn announced it has hit the 500 million user mark, with users from 200 different countries. Although this is modest in comparison to the extensive growth Facebook & Snapchat see, LinkedIn is still undoubtedly one of the best professional platforms, with 10 million active job listings and the fact that it…

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Facebook launches AR Studio

Daaaaaamn Facebook! Back at it again with copying Snapchat! That’s right! It had been a good week since someone got all up in Snapchat’s business, so it’s lucky Facebook stepped up with its latest announcement to keep them on their toes. This one may give the ghost a run for its money too. Introducing AR Studio:…

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