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YouTube: King of the video castle?

We’ve always loved watching moving images. From the ancient zoetrope to retina-scorching 3D on a massive screen. The development of the moving image has been swift and rapid. One medium in particular looked to kill of cinema and rule the home roost. At one point, it looked like the ubiquity of the television would mean…

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Facebook has revealed secrets about its TV ambitions

After months and months of speculation, our predictions in IF Towers have finally come true and Facebook has uncovered secrets about its TV ambitions. Earlier this year, when Facebook began testing in-stream video ads in non-Live broadcasts, and at the same time changed their newsfeed algorithm to benefit some longer videos (a complete three-sixty from…

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Be more millennial – changes in the workplace

Millennials in the morning – It’s a new dawn I was lucky enough to recently attend a GA morning creative session They’re ‘a pioneer in education and career transformation, specialising in today’s most in-demand skills’. Perfect for somebody like me that’s worked in education, is a creative, works in social and is also a baby…

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60 Second Social 26/06/17

With more than 300 million monthly active users, this week Twitter has launched its biggest redesign in years, including round profile photos, live engagement updates, and speech bubbles instead of arrows. Additionally, it’s now much easier to operate on multiple platforms. Whilst we’re loving the bolder headlines and simple style, the update has been criticised…

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Is Social Getting A Little Too Personal Now?

  In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal lives, and the consequences range from…

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How to fend off the adpocalypse

It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch a counter attack. The ad block war is…

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Twitter gets a makeover in latest update

I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s struggle to attract new users at the same pace as…

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5 reasons to use Messenger bots

We’re talking about bots a lot, and that’s because we really really like them! But somehow, people don’t always get why they are so amazing…so, I thought we would take a minute to give you 5 reasons why you should be using chatbots on Facebook messenger J Facebook Messenger has 1.2 Billion monthly users. That’s…

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Why you should use Emojis in Facebook Ads

Lost for words? Using emojis in your marketing campaigns has now become the secret ingredient to success. Yes, we are now seeing emojis daily in all social media activity, it’s the talk of the town! Yet, only a few brands have yet successfully included emojis in their Facebook marketing campaigns. Brands are failing to keep…

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