For years, the mantra touted by every social expert is that brands need to “be transparent and honest” when engaging in social networks. Whilst the rewards of social marketing are undoubtable, occasionally organisations make mistakes or fall into holes. It happens. Most learn and move on. But some companies deliberately flout both the rules and…
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I was walking on the street and I just saw a girl with my dream pair of shoes (OK I already have a lot, so let’s just say one of my dream pair of shoes). Right then and there, I wished there was some way I could get a quick snap of them and the…
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There has been so much written about social media strategy for small businesses. Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses web presence, with the results…
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Admit it, we all know someone who thinks that working with a major influencer is an easy way to get their product in front of millions of people. They often fall at the first hurdle when they realise their favourite YouTube Creator is charging a not-so-small fortune for a video and is already working with…
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Social media customer service is becoming more important by the day. According to J.D. Power, 67% consumers have now used a company’s social media channel for customer service. And when they do so, they expect quick response times which a lot of companies are still failing to deliver. So does artificial intelligence provide the solution?…
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They say imitation is the sincerest form of flattery, and if that’s the case Snapchat should be positively blushing right now. Because lately all of the social networks seem to be crushing fairly hard on that friendly ghost. Get a room you guys. The latest, fittingly in this post-Valentine’s week (or not, depends how you…
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With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch of ‘mini shops’, to now allowing retailers…
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Emotional content is the zeitgeist of modern marketing from TV and outdoor to, of course, social. We know it works because the results speak for themselves. The challenge for most brands though, is getting that emotional bit right. Pups and sappy might work for John Lewis, but it is not a good fit for most…
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You might have recently seen a lot of purple dove-like birds banging their heads on your Facebook timeline. There’s a sentence I never thought I’d write. Fear not, fellow netizens, it’s just people posting trashdoves. let me explain. In what is rapidly becoming one of the most inane but potent examples of crowd behaviour ever…
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