Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not part of your marketing plan…
Read More
Snapchat keeps growing and attracting more and more interest amongst brands. It has steadily grown its offering to advertisers via sponsored filters and Snapchat Discover. But the millennial-favourite, little ghost has unveiled yet another new revenue stream that’s open not just to businesses but to the public too! For as little as $5, Snapchat brings you…
Read More
Last Spring, in a bid to increase the number of users, Facebook announced its plans to start letting brands and businesses use its Messenger app to handle customer service issues. Then, having reached over 700 million monthly active users last summer, they went public with their upcoming plans to monetise the app, but not with immediate effect……
Read More
As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other, more diverse opportunities does…
Read More
A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth is the ultimate goal, then…
Read More
How you respond to negative comments says more about your company than any other thing you do. Whenever you respond to anything online (and often even offline), you are never responding to just one person. Even if it’s a simple DM. Your answer can always be seen and judged by many, so keep that in…
Read More
For those of you who have somehow avoided the awesome spectacle that was the marketing campaign for the latest Marvel movie, Deadpool, here is my salute to a truly fantastic piece of work. The Fox Marketing team and Reynolds. – 20th Century Fox The Ryan Reynolds superhero movie opened to an astonishing $132.4 million for…
Read More
For many brands using social media to generate sales, the priority list often consists of lead generation, brand awareness, content creation, campaign management and customer service. Whilst all of these can play a major role in creating sales, one important item is missing from that list – online reviews. A recent study by Global Web…
Read More
These days there are more ad blockers than most people have had hot dinners. The most popular ad blocking companies now hold all the power, and have completely changed the landscape of digital advertising. In an aim to monetise their service, some ad blocking providers are essentially blackmailing companies into paying up, in order to…
Read More