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Group bots are taking over Messenger

You like them or you hate them (here, we like them… a lot!). Bots have their usefulness, particularly because they are so good at repetitive tasks and let us – humans – focus on more advanced work. And the truth is, even if you’re not using them in your company, you’re more than likely to…

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Now Instagram lets you curate your own Collections

  Not content with stealing Snapchat’s thunder, it looks like Instagram’s set to take on Pinterest with its new Collections feature. Since last year, you’ve had the ability to save or bookmark any photo or video on Instagram that you want to look at again, but this feature seems to have been incredibly underused –…

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60 Second Social 18/04/2017

    Is Snapchat changing the future of retail? In this week’s #60secondsocial we’re focusing on how Snapchat are succeeding at marrying social engagement to in venue traffic, particularly with their recent geo-filter for fast food chain, Wendy’s. Find out more about the geo-filter that 80% of Snap-chatters used, and resulted in 42,000 visits to…

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A useful guide to social media video specs and metrics

Video is playing an ever important role in marketing and challenging brands to be responsive to the fast-changing environment. While businesses start to realise the importance of social video, making matters complicated for video marketers is that different social media platforms have unique features, requirements and metrics. This also brings the challenge of measuring the…

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Facebook Live split screen broadcasts are finally here!

Cast your mind back to the hazy days of June 2016 and you might remember that Facebook announced something very exciting at Vidcon – the ability to livestream with a friend on a split screen broadcast. Almost a year later, some different iterations along the way in the Mentions app for verified users, and the…

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60 Second Social 10/04/2017

What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the social world. However, Snapchat’s announcement of two new tools…

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