The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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Christmas has come early in the world of Instagram with two new features which will change the face of Instagram as we know it! Pretty huge, right? So, what are the new features? The first of the two features is Highlights. This new feature will appear directly underneath…
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  Christmas is done. It’s over. There is no more time for planning. Execution is (well it better be) in full flow. It’s time for marketers to turn their planning heads to the New Year.  And I don’t mean the 1st January 2018. I mean 16th February. Chinese New…
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  So, a six-year-old can now be on Social Media? Yes, you read that right! Facebook have released an App that targets parents with children younger than 13. This is Facebook’s first product aimed at children and they are not the first to focus on this large, untapped…
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Facebook is the  world’s largest facial recognition database with 300 million photos uploaded every day. It is no wonder then that Facebook is looking at ways to improve customer service, measured through sentiment, by analysing the expressions on shoppers faces when they visit a brick-and-mortar store. Facebook…
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Snap has been under a lot of pressure since it’s Q3 Earnings report and as we have reported recently change has been on the horizon for a while. In an attempt to invigorate their stagnating user growth beyond the 3% mark and boost their low revenue…
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We welcomed a broadcasting behemoth to our office for this week’s Serious Social. Gavin Dawson, head of comms for international markets, came in from the BBC to look at what we do, and discuss the changing role of social for broadcasters. How do you create content and always-on plans…
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Snapchat is undergoing an extensive app re-design, billed its ‘biggest redesign in years’, in a bid to keep their audience engaged, attract new users & regain their position in the social platform battle. This will see a redesigned user interface, making the social platform easier to use, and…
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Facebook is an incredible platform for raising awareness of causes and being a means for people to donate to those causes. We often hear heart-warming news about stories spreading across social and raising enough money for life-saving operations, once-in-a-lifetime opportunities and reuniting families. Yesterday was #GivingTuesday and Facebook upped…
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Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s…
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  ‘Tis the season we all start panicking about what will land under who’s Christmas tree. Whether it’s family, actual friends (which is a much smaller list than my Facebook friends), or a random colleague (if they happen to be your Secret Santa at work), buying the RIGHT Christmas present…
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