Over the last few years, video has shown its might in every way across social media platforms. No longer the preserve of costly and time-consuming production studios, the medium has been revolutionised by social media. Immediate, available and free, the reach of digitised video has meant a plethora of new formats to trial and leverage.…
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It’s been a week since Snap’s shocking (though somewhat expected) Q3 results, and yet we’re already hit with some exciting news! Snapchat has rolled its advertising self-service tools onto a single platform with Ad Manager 2.0. The new Ad Manager unifies several of Snapchat’s existing ad buying and management tools, including Advanced Mode features, Snap Publisher, Business…
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We ❤ Instagram, but it seems like the days when we were able to see content that we’re actually interested in on our feed, are slowly slipping away… For a while now, it seems Instagram have been prioritising and promoting posts that generate a lot of engagement, and these very posts have been swamping our feeds, leading…
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Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune of $30 million, the spectacular…
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It seems like new features are being added to social media platforms every day. People are spending more time on their mobile devices like phones and laptops, on social media, and less time reading the daily paper or watching the TV. Traditional news platforms are becoming less popular, and news is now very easily accessible…
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What are you talking about? Shopping. What are you talking about? Reality show influencers who break the rules. Serious Social gets serious around the clampdown on influencers not declaring brand endorsements, while the Instagram conversation centres on social commerce, and how it’s a match made in shopping heaven. Brands, take notice of both, it’s…
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Now that the festive season is upon us, the sound of a call centre will never be music to an irate consumer’s ears. Whether it be a product query, a refund or to simply ask a question, watching those seconds turn into minutes, into tens of minutes on your mobile while you wait can be…
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At IF, it’s been slowly and now concretely drummed into us: Christmas is coming. If your clients aren’t ready yet, then you need to be. Internally, it means designing our Christmas card, sorting the festivities and most importantly, making sure we are effortlessly ready to deliver everything before 2017 magically turns into 2018 (it also…
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Let’s face it, at some point in our lives, we’ve all said something we’ve instantly regretted. In the days before social and messaging apps, the fallout might have been painful but the worst of it was usually over pretty quickly. In the mobile-first world we live in now, a regretful text message could prolong…
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