Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating influencer marketing programmes (12 years’…
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It’s official – Instagram has shaved, traded its fixie for an Audi A8, suited up and launched Business Tools. Considering the platform has over 200,000 advertisers and upwards of 400 million users, many would say this move was inevitable. Credit Suisse estimates that Instagram’s ad business brought in $370m in the fourth quarter of 2015…
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My mind tends to wander at its best when on public transport, usually heading out of the city or a long underground trip. I thought about why this might be, and didn’t take me long to realise it was because I was out of signal, 3G or WiFi. However, with a variety of on-demand services…
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Great B2B social media content has many facets. We often hear about high-quality visual social content that can double – or even triple – engagement, the principle of ‘shattering’ larger assets or cutting video to work better in-channel on social. However, the unsung hero is often the copy, the message. It is a real talent…
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Over the years I’ve sat in many meetings hearing statements like: “We need an idea for social!” or “take the ad campaign and ‘socialise it’.” Then there’s this little belter: “We need a viral video!” Or my personal favourite: “that’s a nice idea, let’s shove it on social – that’ll work!” Let’s not and it…
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Continuing its foray to crush its competitors in the live video market, Facebook has made another enhancement to its Live Video feature. The platform recently rolled out a visual and interactive map that allows users to snoop-in on and discover live video content, from around the world. Before the recent update, users could find live content…
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This is not going to be the ‘exercise daily’, ‘read a book’ kind of thing you can read in business magazine. Although these things are definitely helpful and it’s important to find ways how to relax, this list is a bit different. It includes various daily tips that I’ve learned during my agency life. The…
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We are coming to the end of the first 3 months of Facebook Reactions, and data is rolling in on all sides. Initially the majority of people were delighted that their ability to express their emotional range had suddenly become slightly more than that of the house hold refrigerator, but it would seem the novelty…
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Many digital marketers that I’ve spoken to recently are not active on Snapchat. Most have given it a go, but either their family and friends weren’t using the app, or their friends and family weren’t sharing the most engaging of content. Both are understandable reasons for not enjoying the experience, but what if current (or…
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