EL-24-Blog-Square

Twitter tests Twitter lite – but is it too late?

Developing countries don’t have the same access to Internet facilities as we have in the West. The high cost of data on mobile plans and poor infrastructures mean that it is harder for people living in developing countries to access social media networks. To remedy this, Facebook has launched its lite app in Kenya, Tunisia,…

Read More

SWH16-Blog-Square

Instagram pods – peas or war?

  If you’re an Instagram junkie you’re probably already clued up on Instagram comment pods, however, if you’re clueless, here’s everything you need to know… Although they’ve been around for a short while already, I only became aware of the ‘Instagram comment pod’ concept recently. Most likely because I don’t have 1M followers or a…

Read More

TB-32-Blog-Square

Twitter tests secret tweetstorm feature

Twitter is testing a secret tweetstorm feature making it easier for users to publish content faster on mobile. It currently takes serious skills to chain a conversation of tweets together in a cohesive tweetstorm, ultimately exposing the flaw in Twitter’s user experience. Publishers are unable to unleash their storytelling skills in a concise way. Some…

Read More

EL-23-Blog-Square

Facebook launches Crisis Response Hub

Every now and then, it feels like the world is falling apart. Terror attacks, natural disasters, etc. all too often make the headlines. Social media plays a big role in breaking the news. Twitter, of course, but not only… In 2014, Facebook launched Safety Check which lets you in a crisis area, tell your friends…

Read More

HM58-Blog-Square

Facebook Canvas comes to Instagram

Since its inception in August 2016, Instagram Stories has been a runaway success. It now boasts over 250 million users a day. Launching ads was always part of the road map for Stories and in March of this year the first ads started to appear. It fully monetises Instagram’s answer to Snapchat and adds significant…

Read More

CB10-Blog-Square

UK now spends more time browsing on mobile than on desktop

According to eMarketers’ Time Spent with Media forecast, UK adults this year will spend 1 hour and 59 minutes a day browsing on their mobile devices. That’s one minute each day more than they spend browsing via their desktop or laptop computers. There’s a first! Emarketer expects the margin to widen, predicting that mobile browsing time will…

Read More