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Don’t be a robot, humanise your brand on social

There’s a big difference between simply using social media platforms, and building a genuine social presence that allows your audience to emotionally connect with your brand. Establishing an honest relationship with consumers via social media is simple. Consumers want to know that your brand has a personality, and using your social media effectively is the…

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Make the most of your Pinterest boards

Most of you already know Pinterest. But if you can look past the design-ideas-pic sharing platform cliché, it’s more powerful than we often imagine, and can be incredibly useful to develop your brand online. Pinterest has as many monthly users as Snapchat (150 million), and 40% of new subscribers are men. That should shake some…

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Everything has changed, nothing is different

The marketing landscape continues to alter at a startling rate and we at Immediate Future are pretty certain you are fed up of being bombarded with fluffy information and figures about this “mammoth” transformation over the years. I can pretty much guarantee you’re thinking, “How great was life when we had no more than a…

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Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog. But hey, it’s a new year and seeing as I’m second-up…

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Facebook Live rolls out the red carpet for the celebs

In a bid to encourage Facebook’s 1.8 million Facebook Live users to spend longer on the service, the social channel caters to the celebrities, public figures and Mentions app members. The new update gives celebrities and other public influential figures the power to control and edit their live videos. This includes the ability to moderate…

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3 Social Media Infographics to Kick-start 2017

We are all winding down for the festive period, and with that in mind, we have compiled an easy to digest blog consisting of 3 useful infographics to read… While you are eating your cold turkey sandwiches As an alternative to watching the Queen’s speech While feeling sorry for yourself on New Years day morning…

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PRISMA app evolves into a social animal

From the swampy depths of the primordial app soup, what was previously a deceptively simple single-cell organism has mutated into an entirely new beast and is now slouching toward social to be born. That’s right folks, PRISMA is going social. The hugely popular app, which uses neural network technology to turn photos of your cat (or…

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Top Video Marketing Tips by Platform

“In 2017 social video is going to be huge” – Captain Obvious, 2016 As everyone and their mum knows, video is massive. It’s so big that every single social network has some kind of video offering. With 300 hours of videos uploaded to YouTube every minute, 4 billion video streams a day on Facebook and…

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Is Houseparty the next Snapchat?

As is traditional following a great year for a new platform everyone is looking for the next rising star, with the intention of getting ahead of the competition and getting in on the ground floor of the next best thing. This year has been great for Snapchat and as we have previously covered in our…

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